Posts tagged Blog and webservices

What Features Do You Look For In A Blog And Website Services Provider?



There are many blog and website services provider in the market place now. What features do you look for before buying their services.

The first and most important feature to look for is the level of expertise in the services they offer. Some services providers claim a high level expertise but unless they can back these claims up with evidence, generally in the form of a portfolio of successful clients, then tread warily.

The second feature, whilst not truly a feature, is price. Cheap is not always best, in fact it rarely is. The lower the price the lower the level of service – it is a simple matter of economics. If your are offering a service that requires a high level of expertise from a team then low fees indicate either a small team or a lack of dedicated resources.

The major features to consider are of course the services themselves. Do they offer web hosting? Price again is important here – cheap hosting invariably leads to cheap service – frequent down times and little support. When it comes to web hosting, you get what you pay for.

Other features include web design, content writing, directory and search engine submission, SEO, blog and/or website marketing and  an ongoing help program.

Providers such as Brick Marketing not only offer a comprehensive range of blog and website services, they have the expertise to see your project through from start to finish. Brick Marketing also have a wide range of blog and website services to assist you in the ongoing development of your blog or website.

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Does Buying Traffic from Blog and Website Services Help?



There are many blog and website services that sell traffic. In fact, they offer traffic that is dedicated to your niche. The question is, is it worth the money? Let’s dispel a few myths first.

1 – Buying traffic is a useful blog SEO tactic that can increase your Alexa Rank. This may be so, but only if the traffic coming in has the Alexa toolbar installed. I also question why you need your Alexa Rank low. Generally speaking it is your PR that matters, not your Alexa and your Alexa rank will not affect your PR.

2 – Buying traffic is a useful blog marketing tactic that increases your income. Generally speaking, most traffic programs are either paid per visit or free traffic in return programs. The surfer often ‘surfs in the background’. In other words they go about their normal internet business with the traffic program running in the background. They hardly see the page they are visiting let alone the contents. Those that do look at the contents are generally waiting for the timer to count down before moving on to the next page. They certainly don’t stop to buy or click an ad that takes them away from their click program.

3 – Buying traffic can increase your backlinks. I refer to my previous observation. The surfer is only interested in getting to the next page – not linking to your page.

Buying traffic can often be money down the drain. With few exceptions it doesn’t lead to any increase in revenue, links or Page Rank improvement. I can only think of one situation where I would consider buying traffic. That is if I needed to boost my daily visitor numbers sufficiently that I could obtain a higher price for my ad space. That really needs a campaign over several months – not several weeks.

If you are considering buying traffic, think carefully about the outcomes you are trying to achieve. Often there are far more economical ways of increasing traffic and with it revenue. There are many blog and website services that can help develop backlinks and effective marketing programs. Your dollars may be better spent with them.

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