Some people are quite fastidious about keywords and exactly what sort of percentages they have on their pages. Other people like to sneak keywords in wherever they can in an attempt to increase the number of keywords on a page.

Keywords are important. We suggest you include a keyword in the page title and that you spread your keywords throughout your posts. This works well for most websites and blogs. You can, however add one more keyword or set of keywords and that is through your WordPress login.

You will notice that this blog has “written by Brick Marketing” just below the post title. If you were an online business with several departments, let’s say furniture is your business and you have departments and keywords for ‘bedroom furnishings’, ‘dining room furnishings’, ‘living room furnishings’ and ‘outdoor furnishings’. Create logins for each department and you will have a post title followed by “written by bedroom furnishings” (if the post related to that department).

Of course you would need to ensure you logged in with the correct keyword every time. One additional benefit to using keywords like this as a login is that you can personalize your author. This works particularly well if you can get one person from each department to write their blog post. Your login and post author would like “written by Bob from dining room furnishings”.

This can look far more professional that just ‘written by admin’ that I often see. It is certainly more personal, it puts a name and department to a post whilst, if each department is authored separately, gives some pride and ownership to blog author.