1. Don’t Cover Your Blog in Ads: If someone gets to your blog and the every space is covered in a Google it just kind of looks tacky. There is no problem with trying to monetize your blog but take a tasteful approach. If you look a little too greedy you will not get any returning traffic.

2. Don’t Write Once Per Month: There is nothing worse than coming to a blog and not seeing any updates for a few months or so. Once per week maybe week and a half are fine but once you start to approach the thirty day mark you will quickly see any traffic you have drop. Even if you start writing again it might be tough to get some of those people back.

3. Purchase Some Server Space: Get a blog that has your own domain hosted on your own server. having your own url structure and your own blog gives you freedom to do what you want. Recently music blogs have been seeing blog posts removed for anyone that uses a free Google blog because they are picking up posts that bands have given permission for a link to an MP3 as piracy. This is the stuff you have to worry about if you don’t have your own blog.

4. Stop Promoting Yourself: if you sit there and self promote over and over you are just going to loose all your traffic. It is fine to write about announcements at your company or even a new service or product offered once in a while but do just demand business on each blog post.

5. Use Photos: I think the use of a photo or video with your posts will keep the reader hanging out a bit longer. It is important to have a little more than just text. Even thought they are there to read not look at pictures a good user experience is important.

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The whole idea behind a blog should not be too difficult to comprehend but I understand that many people are just not savvy when it comes to the internet. it is basically an online journal for everyone to see. There are many different ways you can apply a blog to your business and companies across the world have attempted to apply every possible blog technique to their business. some work and some don’t. I have listed a few ways a blog can be used to help grow your business.

1. Some companies use their blog to simply post about their products. You can write a daily blog post for every product you have on your website. By using model numbers and detailed product descriptions for each one of your product blog posts you can use your blog as a spring board to get your product descriptions floating around online that much further.

2. A blog can be used to express information on your industry. You can write daily about different trends and changes specifically to your industry and act as a voice for your market where people can come to and learn about what is going on.

3. If you have a brand that is very interesting and has a strong following you can use your blog to communicate to your past and current clients and customers. You can write about funny things that happen at your company and really take a personal approach as if you are specifically writing for each person reading your blog. This works well for successful companies in the spotlight such as clothing lines, musicians and entertainers.

4. If you are a service based industry you can write about your industry providing tips and tricks on how you complete some of your strategies for others to use as tools. If you provide good information others can use to better their daily routine you can quickly grow a strong following of readers on your blog.

These are just some blog strategies. Over time as a company you will figure out the best approach that works for you and your organization. One important rule to remember is that there is no rule book to launching a blog. Have fun with it and experiment with different approaches until you figure out one to stick with. It is fine to mix match the styles above. Just sit and write everyday in your blog and focus on the big picture and you will ultimately have a successful blog that can help grow your business.

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