One of the fundamentals of blog SEO is gaining quality inbound links. Inbound links may not be all that hard to get particularly if you use article marketing and social networking. The hard part is getting the ‘quality’ inbound links.
There are many arguments as to the worth of link swapping, or link exchanging. The consensus of most in the industry is that, whilst they may deliver extra traffic, when it comes to blog SEO and rankings they have little value – if the search engines determine they have been exchanged.
The problem with link exchanges is that your link often get placed either in a sidebar or buried on a page away from the front page. For blog SEO purposes, this is pretty useless. Quality links are those that appear in content, in context, with appropriate anchor text. That is a lot to ask from someone.
If you frequent any of the social bookmarking or social networking sites then it pays to really socialize. If you can build some ‘close’ relationships on these communities you can do as many others do, create mutually beneficial link exchanges – inside content with appropriate anchor text pointing to individual posts – the cream of links.
When you around the blog world you will start to notice that certain blogs seem to link to other blogs on a regular basis. These loose partnerships are developed over time but as part of your blog SEO strategy, they are very effective. A slight word of caution. Networking should be for the overall purpose of networking, not just personal gain – give as much as you receive – if not more.
