If you have the time, and if you have a good handle on where you blog has been in the past, it can be a much better idea to add links to your previous posts yourself. If possible, place the links within the content of the post rather than just tacking them onto the end of the post.

As time goes by, don’t be afraid to review some of your older posts with links forward to new posts with relevant content. This can be particularly useful when later posts contain more up-to-date information. The older post is likely to show up in search results so any traffic that flows from those results should find a link to the post with up-to-date information in a prominent place.

Controlling your internal links means you can control where the ‘link juice’ flows. Do this as naturally as possible.

Download FREE Blog Marketing eBooks, Whitepapers and Guides Below:

Blogs designed for pure SEO are often not terribly user friendly. In fact, whilst they may rate well early, overtime they will struggle to maintain high ratings. Because they are not user friendly, they can scare away more potential business than they attract.

You can often look at a blog as being your receptionist in your business. Most businesses look to hire an attractive yet very efficient person for this role. They are the first and often last person a visitor will see when they visit your business. They are certainly the first person they hear when they telephone.

Your blog is no different. Yes, you optimize it to rank well in the search engines. That is what SEO is all about. Because it ranks well it will receive endless traffic and where is that traffic going, to your blog. The first face the internet visitor is going to see is your blogs. Is it ready? Is it user friendly? Does it say “hi, welcome to …… what can I do for you?”

From your blog, you need to funnel your traffic to your website where the final act can be delivered, be it a sale, newsletter signup or contact form. How your blog is presented will determine whether or not your traffic is funneled to your blog, or back to Google for another search option.

Download FREE Blog Marketing eBooks, Whitepapers and Guides Below: