There are blog metrics tools that do a reasonable job of collecting and displaying all sorts of data related to your blog and your visitors. There are two mistakes that most bloggers, particularly new bloggers, make.
The first mistake that many bloggers make relates to the number of metrics tools they use. You really only need a small number particularly if you use Google Analytics. If you also have a host based tool such as AW Stats then you are halfway there.
The only other blog metrics tools that may come in useful are the ones that check links and keywords. Whilst checking these is important, you don’t need to use two or three different tools. Find a tool that provides accurate information and stick to that.
The second mistake that many blogger make it the amount of time they spend using these blog metrics tools. It’s not just the time either. Because more than one tool is being used, they often wind up with conflicting results so they spend their time trying to work out why.
Using the one blog metrics tool provides a baseline from which further comparisons can be made. That is the only way to measure the progress of your blog. Forget trying to use all the tools. You will confuse yourself, make mistakes, and still not be able to accurately measure the progress of your blog marketing metrics.
