Writing by Kate Dickman on Wednesday, 21 of May , 2008 at 6:18 pm
What better way to know what goes into a good blog than by getting inside the minds of the biggest bloggers in the universe!
Blogging Heroes: Interviews with 30 of the World’s Top Bloggers by Michael A. Banks is a book involving influential and successful bloggers who write about various topics such as parenting, business trends and more. Such bloggers have been featured on NPR, MSNBC, 20/20 and more. Through intimate interviews, Michael A. Banks is able to get these bloggers to share their philosophies, their personal secrets for success and everything else that comes to mind.
With this, you are able to learn from the masters of blogging on what works and doesn’t work – straight from their own mouths! These bloggers have loyal followers and are passionate about the subjects and their ability to blog. These are the 30 most successful bloggers in the United States and truly are the cream of the crop.
Whether you already have a blog or are merely even thinking of starting one, this is the perfect book to get true insight on the industry and the success stories within it. The list of prominent bloggers include Mary Jo Foley from All About Microsoft, Peter Rojas from Engadget, Rebecca Lieb from ClickZ, Eric T. from Duct Tape and 26 more!
The good thing about this book is that it interviews both professional bloggers who are paid to blog and other ones who merely do it as a hobby. Both have become successful in their own right and are certainly worth reading about. In the book you will learn the various motivations and factors that were vital in driving the success of these bloggers. After reading, you will have a very thorough list of things to do if you want to start your own blog and make your current blog even better.
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Category: Blog Marketing Books
Writing by Kate Dickman on Friday, 18 of April , 2008 at 3:36 pm
Blogs are the newest tool for businesses to use and benefit from.
Publish and Prosper: Blogging For Your Business by DL Byron is a practical book on business blogging and shows how other businesses are successfully using this medium and how you and your company can do the same. It allows the reader to understand how a blog can assist in selling products, speaking directly with potential and existing customers, building up a brand and much more.
The idea of the book is that being able to have a conversation with your targeted market is easier and more meaningful with a business blog. It has a how-to approach and also includes various case studies of major companies such as General Motors, Boeing and even smaller companies that have succeeded. Readers will be informed of the various ways blogs are used, how to convince other members of your team to take part in the blog process, the types of blogs and more.
DL Byron is a business blog expert who has launched and managed Boeing’s blogs as well as several others and has worked on the Blog Business Summit. Steve Broback is the co-founder of the Summit and i3forum conferences and is also the editor of several major blogs online.
The book also explains what a blog is, determining the focus of your blog, how to design it, the various tools that can be used, writing styles within the blog, managing it and other related topics that go beyond just the blogging realm.
The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as “beyond blogging”. The book is for people of all different technological levels and isn’t written to overwhelm the reader but to make them feel comfortable and able to understand the content. They explain each point thoroughly and avoid technical language while making it an enjoyable read overall!
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Category: Blog Marketing Books
Writing by Kate Dickman on Tuesday, 15 of April , 2008 at 4:01 pm
“Blog Marketing” by Jeremy Wright is an informative read on how companies can use blogs to their advantage by raising their online visibility and creating influence within their industry.
It seems everyone has a blog these days and more business are seeing the importance of such tool as it is almost vital to the success of each business that currently has an online presence.
This book emphasizes the power to reach customers directly and influence them through their business blogs. It talks about blog marketing is the most cost effective form of online marketing and leading to great things for you and your business. It changes the average view that blogging is just an online diary for individuals and enhances the idea and notion that blogging can be one of the most powerful tools for businesses this year, next year and years to follow!
In Blog Marketing, the reader will find exclusive looks at massive companies taking advantage of blogs such as Google, Disney, GM and more. Jeremy Wright provides an easy read on business blogging and essential tips on the development of your blog as well as case studies to help assist you. With these real-world examples, it covers the topics of how to brand your company through blogging, obtain real feedback about your products and services, impact the bottom line and transform how your company does business as a whole.
Additionally, “Blog Marketing” contains a collection of useful resources that will assist any blog owner to advertise their blog through different online communities and programs. So not only does it cover the creation of a blog and what it takes to maintain it but also ways to maximize your efforts. It is a crowded blog marketplace and this is one book that helps you stand out above the rest and be far more knowledgeable than ever before on the subject of blog marketing.
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Category: Blog Marketing Books
