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Write for Humans First and Search Engines Second



Launching a blog and waiting for people to arrive is not as easy as it might seem. You could find yourself writing for months and even years without mass amounts of traffic. Often times it takes much more than just writing to market your blog, even though that is the most important part of owning a blog.

You will run into many mental battles when you start writing. You will want to put nice short witty titles and use creative verbiage in the post but you know that you run the risk of having a harder time to be found by search engines. You will definitely want to always write for humans first but search engines should also be a close second. At the end of the day you have to ask yourself what the goal of your blog is. Do you want people to find it? Or do you want to just write for the sake of writing? Sure you always want to the flow of words and language to have a natural feel so when people read it does not sound foreign. You also want to write so search engines find you. Before every blog post do some quick keyword research on whatever topic you are writing. Take two or three words or phrases and naturally incorporate them into the blog post. Don’t forget to add some keywords into the blog post titles as well. Will this work to get your post ranking every single time? Probably not but if you don’t apply any type of SEO efforts to your blog than you can guarantee no search engine traffic. if you are a blog that is just starting out and you don’t really have a following to back yourself you will have to apply some of these techniques to your daily or weekly writing.

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Tagged Blog Marketing, blog writing, Write for Humans first and Search Engines Second
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Write for Humans First Search Engines Second



With so many blogs out there it seems more and more difficult to keep with them all. Blogs pop up everyday discussing various new things and touching upon old news topics that from a different angle than its competitor. With so many blogs what do you do to stand out?

You can get up on your desk and kick and scream to get people to see your blog but you need to be creative with your writing. It is no surprise that search engines read words. They don’t care about how great your design is or how pretty those photos on your layout are. It doesn’t matter to a search engine that your blog is severely outdated design wise. A search engine is kind of like Pac Man, they run around eating and feeding off words. The better your copy and text is within your writing the better chance you have of being found by some searching. When I say this I don’t mean you have to be an English major for search engines to find you but rather tie in keywords and phrases specific to your industry in the title and body of your blog post. I know for many this creates a road block for creativity but unless you have a following you will find that you are the only one reading your blog and that doesn’t do anybody any good. When introducing your industry keywords and phrases into your writing style it is important to continue writing for humans first and search engines second other it will be difficult for readers to read through your posts. If readers have a hard time reading through your blog posts they will simply not return to read anymore. You have to take a quality approach when trying to optimize blog posts.

Remember that it doesn’t matter how pretty your blog looks in order to get traffic. It comes down to the writing and use of keywords to get search engines to find your posts. Once you have built up a following you can go back to getting creative with blog post titles and copy.

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Tagged Blog Marketing, blog optimization, blog writing
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