Blog Marketing Journal


Posts in category Blog and Website Services

Host Gator – Website hosting Service Product Review



So you knew that you had to launch a blog and you have been planning it for some time now. You know that it is a must have as a part of your marketing strategy. Why would you not worry about the foundation your blog or website sits on?

Your hosting company of choice is just as important as the blog or website itself. You need someone reliable if something should happen and it goes down. You want to know you have someone that will do everything it takes and stands by their name. Host Gator will make sure that your website up time is nothing less than 99.9%. The hosting of your blog is the circulatory system of your website. It is the spine to your e-commerce platform and it is important that your hosting company keeps you standing straight up and ready for all your visitors. All it takes is to have a few visitors to come to your site and see it down for them to start losing trust in your company all together. Do not short change the hosting for your website otherwise you could find yourself struggling to transfer hosting providers down the road. This could very well eat up valuable time your business could be spending keeping your clients happy.

For more information please visit Host Gator’s website and learn how they can safely keep your website up and running.

Tagged Blog Hosting, hosting, website hosting
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Blog And Website Services: Should Blog Writing Be Outsourced?



Maintaining a blog can be time consuming so for many business managers, the implementation of a blog is the last thing they want to consider. However, your blog posts can be outsourced in a variety of ways and through numerous blog and website service providers. The question then is should you outsource you blog content?

There are thousands of bloggers who have a passion for sharing their experiences, stories and ideas and these same bloggers are often looking for ways to earn from their passion. There are, potentially, thousands of businesses that would benefit from having a blog attached to their website but don’t have the time, resources or know-how to maintain a blog.

Enter a blog and website service provider that matches bloggers and website owners to successfully  maintain a blog on a daily basis. Believe it not there are many blogs that are maintained by ‘ghost’ writers – and very successfully maintained too. These writers generally provide content on a daily basis with the webmaster or business owner adding their own content when required.

The issue is not whether you should outsource your blog content, rather it a question of economics. Can you afford to run your business without a blog? Most businesses would say yes, however the many benefits a blog brings, whilst difficult to put a dollar value on, can be substantial.

It becomes a matter of balancing the cost of maintaining a blog with the benefits that can be obtained. I am often surprised at how many business managers will happily cough up $100,000 per annum on search engine optimization and PPC campaigns but will baulk at spending $5000 per annum to maintain a blog, particularly when a blog can deliver so much ‘free’ or organic traffic to their website.

Outsourced blog writing can be one of the least expensive components for a successful online business. Blog and website services work with webmasters to ensure the content is appropriate, targeted when required, and delivers in respect of SEO benefits, traffic and a positive online reputation. If you don’t have a blog then perhaps it is time to consider one.

Tagged Blog And Website Services: Should Blog Writing Be Outsourced?
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