Writing by Blog Marketing Journal on Friday, July 25, 2008 Comments (1)
The old saying, ‘look before you leap’ is very true when it comes to selecting your blog and website services provider. There are many unethical providers offering services, services which border on fraudulent acts.
This issue was brought home to me recently when I was asked to help a client change from one host to another. The transfer of the web site went fairly smoothly, however, as the domain was due for renewal I thought it wise to check that all information relating to the domain was correct. A simple ‘whois’ check is all that is required and it displayed some interesting results.
Their problem was one that many new website owners face. Starting off with cheap hosting that is unreliable and lacking any sort of support. What really concerned me where the ownership details of the domain. The domains details told me that the domain did not belong to my client. They were the contact, but not the owner. The registered owner was actually the host.
If that isn’t fraudulent then tell me what is! After many emails and finally resorting to threats of further action, the host agreed to transfer the domain over to the rightful owner. The moral of this story is twofold – first – if the blog and website service is cheap, then cheap is what you are going to get.
When deciding on a blog and website service provider, do a little checking first. Entering the services name into a search engine (inside quotation marks) can provide a lot of valuable information. If there are any forum threads, read them through to see what other users have had to say. Look before you leap and you may save a lot of hassles down the track.
Writing by Nick Stamoulis on Wednesday, July 9, 2008 Comments (1)
So you knew that you had to launch a blog and you have been planning it for some time now. You know that it is a must have as a part of your marketing strategy. Why would you not worry about the foundation your blog or website sits on?
Your hosting company of choice is just as important as the blog or website itself. You need someone reliable if something should happen and it goes down. You want to know you have someone that will do everything it takes and stands by their name. Host Gator will make sure that your website up time is nothing less than 99.9%. The hosting of your blog is the circulatory system of your website. It is the spine to your e-commerce platform and it is important that your hosting company keeps you standing straight up and ready for all your visitors. All it takes is to have a few visitors to come to your site and see it down for them to start losing trust in your company all together. Do not short change the hosting for your website otherwise you could find yourself struggling to transfer hosting providers down the road. This could very well eat up valuable time your business could be spending keeping your clients happy.
For more information please visit Host Gator’s website and learn how they can safely keep your website up and running.
Writing by Blog Marketing Journal on Monday, June 23, 2008 Comments (1)
Maintaining a blog can be time consuming so for many business managers, the implementation of a blog is the last thing they want to consider. However, your blog posts can be outsourced in a variety of ways and through numerous blog and website service providers. The question then is should you outsource you blog content?
There are thousands of bloggers who have a passion for sharing their experiences, stories and ideas and these same bloggers are often looking for ways to earn from their passion. There are, potentially, thousands of businesses that would benefit from having a blog attached to their website but don’t have the time, resources or know-how to maintain a blog.
Enter a blog and website service provider that matches bloggers and website owners to successfully maintain a blog on a daily basis. Believe it not there are many blogs that are maintained by ‘ghost’ writers – and very successfully maintained too. These writers generally provide content on a daily basis with the webmaster or business owner adding their own content when required.
The issue is not whether you should outsource your blog content, rather it a question of economics. Can you afford to run your business without a blog? Most businesses would say yes, however the many benefits a blog brings, whilst difficult to put a dollar value on, can be substantial.
It becomes a matter of balancing the cost of maintaining a blog with the benefits that can be obtained. I am often surprised at how many business managers will happily cough up $100,000 per annum on search engine optimization and PPC campaigns but will baulk at spending $5000 per annum to maintain a blog, particularly when a blog can deliver so much ‘free’ or organic traffic to their website.
Outsourced blog writing can be one of the least expensive components for a successful online business. Blog and website services work with webmasters to ensure the content is appropriate, targeted when required, and delivers in respect of SEO benefits, traffic and a positive online reputation. If you don’t have a blog then perhaps it is time to consider one.
Writing by Nick Stamoulis on Wednesday, June 11, 2008 Comments (1)
Think of your hosting company as your circulatory system to power your blog. If it fails your blog will be in trouble. Same rule applies to hosting providers. If your blog goes down than it really doesn’t matter if you saved money at that point by going with a cheaper less efficient hosting provider. Website visitors do not like to come to a site and see it down. This tends to scare customers and make them run for the hills. In today’s day in age red flags are everywhere and web traffic will weave in out of those red flags. ImHosted is a hosting company that can give you the peace of mind that your website will be up and running at all times. Their team will monitor your site 24/7 to ensure its up time is nothing less than their guaranteed 99.998%.
ImHosted is a one stop shop for all blog hosting needs. Everything from ecommerce website hosting to spam protection features. Their dedicated team of customer service representatives will help you with any of your hosting questions and concerns. Currently ImHosted holds clients in 78 countries and a crew of happy customers. Come over to the site and take a look at the testimonials page and you will see that many others have tried and have been extremely satisfied.
For more information please visit ImHosted and see how this staple in the hosting industry can help you.
Writing by Blog Marketing Journal on Tuesday, June 10, 2008 Comments Off
When launching a blog it is just as important to know that your blog sits on a solid foundation than the content of the blog itself. Improper hosting could be the make or break factor for the survival of your blog. Jump Launch is a hosting company dedicated towards the survival and up time of your blog. All it takes is for your site to go offline for a few days and you could quickly loose visitor confidence which could quickly result in a downward spiral for your blog.
Jump Launch is so confident in their product and service that they guarantee their product 100%. With the popularity of blogs these days and hundreds springing up every day it is important to stay visible and not have any possibility of downtime for your blog. As aggressive as online marketing is your blog cannot show any signs of weakness because in a visitors eyes that tends to raise red flags. Hosting is a vital component of your overall marketing strategy. Hosting is the circulatory system of your blog or website so make it 100% visible to your audience or they might just end up on one of your competitors.
For more information please visit Jump Launch and take a look at how their products and services can and will help the longevity of your blog.
