Get Some Guest Writers

Writing by Blog Marketing Journal on Wednesday, March 11, 2009 Comments Off

There are many different ways to get your blog to start to climb and grow in power. Getting guest bloggers will be a great way to get more traffic coming to your blog. This process is not always as easy as it sounds. Especially if you are in an industry that either doesn’t have enough experts in their field or has too many. Guest bloggers can really help boost your blog marketing efforts.

If you can track down a leader in your industry and get them to write a blog post and hopefully their following will catch wind of your blog and continue to read it once the blog gets archived. If it is someone that has a large following and generates a great deal of search for that person’s name than there is a good possibility that blog marketing post will get a great of traction and really generate some readers. Of course this all depends on how much traction your guest blogger also has your industry. Finding guest bloggers will also help if you start hitting writers block with your writing which happens to many writers and bloggers from time to time. Worst case scenario your guest blogger ads to your building content on your site.

When researching guest bloggers or responding to inquiries from others looking to gues write in your blog always do your research on that person. Do some searches for their name and see what comes up in the search results. The last thing you want is having someone write in your blog that might have performed some not so nice efforts and people are actively complaining. You can easily find yourself getting pulled into a reputation management nightmare. You don’t want to associate your new growing blog with any crooks in the industry.

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Take Your Blog To The Mobile Level

Writing by Blog Marketing Journal on Tuesday, September 30, 2008 Comments Off

Cell or mobile phones are not only extremely popular, they are becoming extremely sophisticated. There are now millions of phones being used around the world to surf the net. What are they surfing for? For many users, it is no different to being on their computer. They undertake searches, visit favorite sites and read favorite blogs. So, is your blog mobile enabled?

There is no reason why your blog is not mobile enabled. It can be done in a matter of minutes and if you look around, it can be done for free. Is it worth the effort?

My first response; what effort? My second response; can you afford to ignore another avenue of free traffic? If you’re a business then you need to utilize every possible avenue that may deliver traffic. Since the majority of sites haven’t as yet mobilized, the competition is much smaller.

For those that have a bricks and mortar business, having a mobile presence could be a real bonus. People are using their phone now to undertake searches. If they undertake a search and find your business blog with your bricks and mortar details, you may find it helps to generate more visitors and more sales.

Going mobile can be done cheaply – without looking cheap. Most mobile services operate by simply taking and publishing your RSS feed. Nothing could be easier. You have nothing to lose and everything to gain so are you going to go mobile?

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Is Free Blog Hosting Really Free?

Writing by Blog Marketing Journal on Friday, September 26, 2008 Comments Off

There are hundreds of places where you can acquire free blog hosting. The question is, is it really free? Sure, you don’t need to open your wallet to pay for the hosting. The blogs can be quickly and easily established and posting content can quick and easy. Sounds like a real winner to me.

However, free blog hosting does come at a price. First, for a business, it doesn’t sit well to have blog with a URL that includes a hosting company. Where is your uniqueness? One minus for credibility. More importantly, what happens as your business grows and you realize that a blog closely attached to your web site is needed?

Transferring from a free blog host to a paid host with a unique URL can be done, but it does take time and any search rank earned will be lost. Is it still free?

If you are in business then you need to be a business and that means applying all the trappings of a professional business site. These do not include free blog hosting services.

If you are thinking of costs, don’t. If you have a website with a decent host then it should not cost you anymore to have a blog setup as directory of your site. The URL would look like “yoursite.com/blog/”. If you wanted a unique domain, then you will require a separate host. However, the above URL looks a lot better than one with a free host in it.

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Let Your Blog And Website Services Provider Do The Work For You

Writing by Blog Marketing Journal on Friday, September 12, 2008 Comments Off

There is an increasing trend in business to install a blog and get a blog and website services provider to run if for them. It makes sense, at least up to a certain point.

If your running a business either offline or online, a blog can make a lot of sense. It is a great way to communicate with your customers, provide information in an easy bite size format, and to deliver new customers to your door (or website). Running a business takes time and focus. The last thing that many business owners need it to add additional tasks to their busy work load. For this reason, blog and website services are starting to grow.

Most blog and website service providers offer the complete package. Installation of the blog software and setting it up with an appropriate theme and the plugins required to run support your blog. The can also provide content on a regular basis, daily, twice daily, twice weekly; it depends on your needs. Generally speaking, the more content the better.

Once the blog is up and running and having content published on a regular basis, your blog and website service provider will arrange to have your content bookmarked and your site submitted to the appropriate directories. Over time, this will help to boost your rankings within the search engines resulting in a steady supply of visitors to your blog.

These services have proven to be highly successful for many businesses delivering targeted traffic to their blog, and onto their web page, or in to their bricks and mortar store. Find a good blog and website services provider and the whole business about blogging suddenly gets easier.

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What Can A Blog And Website Services Provider Do To Get Me Started

Writing by Blog Marketing Journal on Wednesday, July 30, 2008 Comments (2)

There are many blog and website services around the net; however most only provide partial services. Reputable services are able to offer businesses, particularly those that have a web presence and want to extend that by adding a blog, a wide range of options. Here are some of the options available:

Blog installation, setup and ongoing maintenance.
Installing a blog can be straightforward however the setup and particularly the ongoing maintenance can be time consuming. If you don’t have any experience with blogs then selecting and using the appropriate plugins can be confusing.

Blog SEO
Setting up a blog is just the start. Using the right plugins to help with your blog SEO is a must. Setting up appropriate categories and tags is also a part of your blogs SEO.

Blog Theme
If you have a website then your blog should either match the websites design or complement it. A blog and website service provider will help to get a theme that does complement both your website and your business.

Blogging Service
If you find it difficult to provide well written regular content for your blog then a blog and website services provider can help by writing regular posts and publishing them on your blog. You are assured of good keyword optimized content.

Social Optimization
With a good blog design and quality content that is informative to visitors and assists your blog SEO all that is left is to optimize for the various social media sites. This helps to generate visitors and back links to your blog.

Integration
The final step in the puzzle, and the least optimized for most businesses, is the integration that is required between a web site and its blog. Where to place appropriate links and the correct anchor text can make a big difference. Blog and website services providers have experience with integration and how to achieve maximum results from that integration.

Blog and website services can help with the creation and ongoing development of your business blog. The long term benefits include extra traffic – and sales and increases in search engine rankings.

Comments (2)                      Category: Blog and Website Services                      
Blog Marketing Journal is a Blog that discusses all aspects of blog marketing, blog SEO and blogging management tips.