How much thought do you put into the titles of your blog posts? Do you like them to be serious or do you take a witty approach? Maybe you don’t even really think about and just write something. The fact is titles are very important. There is a thin line between being creative and actually having people find your blog posts with some effective blog marketing.
if you really want search engine traffic to find your blog posts you will want to target some keywords into your blog posts. This is how search engines will find your blog posts. Sometimes blog writers don’t like how this looks because they want that witty factor on their blog but you have to stop and ask yourself what is more important, having a blog with witty titles and no traffic or less attractive titles with keywords and having readers actually visiting your blog? This all depends on how your blog is set up. If you have a company blog that is only dedicated towards your current fan base visiting your site and your website is established that is another story. Or if you have a blog that has already built a very strong following with visitors coming everyday regardless of blog titles than you can afford to get a bit more creative with your titles. If you are a new blog or an under established you should be creating SEO friendly blog posts and titles in order to start driving traffic to your blog. Most blogging platforms now have the ability to be able to create a custom URL for your blog posts. Try shortening your blog post URL structure to include your top chosen keywords from your title. The cleaner the URL structure the more likely it will rank higher in the search engines allowing search engine traffic to find you much more easily.
