Blog Marketing Journal


Monthly archives for April, 2009

Treat your Blog Like a Business



Whether you are launching your blog because you just got laid off or you want to expand your hobby eventually you will want to reap some sort of reward with your blog. Possibly an advertiser, some new business or maybe your 15 minutes of fame. In order to get anything out of your blog you must treat it like a business at all times.

If you haven’t looked online lately there is a lot going on. Lots of new stuff being published each and every day. Some good and some bad but lots of clutter. Just launching a blog and adding to the clutter really won’t help anyone. This is why you must approach your blog like a business. What would you do with a business to help it grow? Yes you would promote it. This is essentially what you need to do with your blog if you want people to read it. Just launching a blog and writing as much as possible will certainly help but in most cases it will require some additional saviness and marketing efforts on your part.

Promotion will be a very large component of your success with your blog. You have to give it a push and get it out there for people to find in as many different areas as possible. Don’t assume people will just find your blog once you start writing. You will have to start submitting your blog into blog directories along with actively engaging in social media to help build traffic to your blog.

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Give your Blog Posts a Marketing Jump Start



Most people launch and write in blogs because they want others to come and read what they have to say. It is a way to have your voice heard by whom ever wants to read it. Everyone says that writing lots and frequently is what needs to be done when you first take on the task of launching your own blog. This couldn’t be further from the truth but it does often times require blog owners to put on their blog marketing hats.

Here are some ways to help you push your blog posts out a bit further.

Twitter: If you don’t have a Twitter account yet, what are you waiting for? Launch a Twitter account and spend some time following your audience. By taking each blog posts and dropping it into your status you can quickly start building traffic to your blog. it is always good to diversify how you use any of the social networks. Eventually you will start conversations on Twitter with other people. Once you build up a great deal of followers you can quickly see a nice surge in traffic to your blog.

LinkedIn: If you have a B2B type of audience LinkedIn can really help you generate some great traffic as well. By locating and finding groups that your audience would be part of joining and actively engaging in discussions and also posting each blog post the news article section. This will generate steady streams of traffic if the network is large enough and is viewed by enough people.

There are many social networks that allow you to post links directly for everyone that is on your friend list to be able to see and follow. By placing your blog posts links in these areas you will be able to give your blog a generous kick start of traffic.

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Posted in Blog Marketing - Tagged Blog Marketing, blog post marketing, Give your Blog Posts a Marketing Jump Start
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