Blog Marketing Journal


Monthly archives for March, 2009

Get Some Guest Writers



There are many different ways to get your blog to start to climb and grow in power. Getting guest bloggers will be a great way to get more traffic coming to your blog. This process is not always as easy as it sounds. Especially if you are in an industry that either doesn’t have enough experts in their field or has too many. Guest bloggers can really help boost your blog marketing efforts.

If you can track down a leader in your industry and get them to write a blog post and hopefully their following will catch wind of your blog and continue to read it once the blog gets archived. If it is someone that has a large following and generates a great deal of search for that person’s name than there is a good possibility that blog marketing post will get a great of traction and really generate some readers. Of course this all depends on how much traction your guest blogger also has your industry. Finding guest bloggers will also help if you start hitting writers block with your writing which happens to many writers and bloggers from time to time. Worst case scenario your guest blogger ads to your building content on your site.

When researching guest bloggers or responding to inquiries from others looking to gues write in your blog always do your research on that person. Do some searches for their name and see what comes up in the search results. The last thing you want is having someone write in your blog that might have performed some not so nice efforts and people are actively complaining. You can easily find yourself getting pulled into a reputation management nightmare. You don’t want to associate your new growing blog with any crooks in the industry.

Posted in Blog and Website Services - Tagged blog marketing tips, blogging, guest bloggers
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Make Sure to Optimize your Blog Posts



With thousands of blogs being written in everyday what are you going to do to stand out from the crowd? Just simply writing a few times per week might not drive the traffic that you are looking for. if you are writing in a competitive space what will you write about to differentiate yourself from your competitors?

Writing everyday is great but in today’s market that is almost a requirement. Especially if you are just launching your blog and you need to establish yourself. If you have not educated yourself yet on how to make your blog stand out. There are many blog marketing things that could you hold you back from search engine traffic like performing black hat techniques that hold you back from climbing. That is a whole other blog post. Keywords are what will help people find you. First thing you have to do is really isolate what your blogs voice is. Are you writing about a specific industry? Regardless of what industry or space you are in there will be some certain keywords that people looking for you are writing about will use in the search engines to find info. Some blog owners want to use witty titles and posts but those don’t always gain traction unless the post is really good and it spreads like wildfire. There are ways you can track down keywords for your industry whether yourself or hiring a company to do the keyword research. You will want to structure blog posts tastefully around your targeted keywords to drive in as much traffic as possible. This is only scratching the surface but it will help drive in traffic to your blog and will help you get noticed as part of your blog marketing effort. Also when using and photos in your blog make sure to describe the photo tag using keywords so your blog pic will rank in the images section.

Posted in Blog Marketing - Tagged blog marketing tips, blog optimization, blog post optimization
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