Do you Have Analytics on your Blog?

Writing by Blog Marketing Journal on Wednesday, March 18, 2009 Comments (1)

If you are thinking about launching a blog and really pushing it out there to maybe further your career or your business or maybe you just want start a blog as a business you will need to do a bit more than just launch and write. It requires a deal of efforts and blog marketing tactics to get a blog visible. If you approach in the sense that is a business and you treat as a business it will eventually pick up traction in the community and start to gain visibility. One important ingredient you should have incorporated into your blog is some sort of tracking tool so you can see what is going on your blog. We recommend signing up to Google analytics. It is a free tool that allows you to see everything that is going on your site.

Here are some things you will get to see with your Google analytics software:

1. Unique Visitors: You will want to be able to see how many new visitors come to your site. You can also look at reports that allow you to see the trend of new visitors over a period of time to see if your new visitors are trending upwards or downwards.

2. Bounce Rate: You will also want to see how long people stay on your site when they land on it. This will allow you to make necessary tweaks to keep people on your site. If you notice that people leave your site within a few seconds than that is a problem and you can adjust it accordingly. It won’t tell you why they are leaving but just seeing this will allow you to make tweaks and changes to your website.

3. Links: You can also see what links people are using to find your site. This is important because as people link to your blog you will want to know where visitors are coming from.

4. Keywords: You can also see what keywords people type into the search engines to find your blog. This is very important because you can see which keywords are delivering traffic. This will allow you to alter your writing and use specific keywords to target a specific audience.

5. Popular Posts: You can also which posts or pages are the most popular and which get the most visits. This can also tell what kind of audience you have or what people are really interested in hearing about.

Comments (1)                      Category: Blog Metrics                      

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