Blog Marketing Journal


Monthly archives for March, 2009

Is your Blog SEO Friendly?



There are many many different blogs in cyberspace today. More and more pop up every single day only adding to the clutter and confusion. If you have been actively writing in your blog for a great deal of time and still see no traffic or interaction than you might want to take a look at something with your blog marketing. If you are not sure how to check to see if your blog is SEO friendly we are here to give you some pointers.

1. Keywords: Do you strategically use industry keywords and phrases when you write your blog posts? if not, you should. Keywords are how search engines find you and drop you into search results. This is important because many search and if your blog doesn’t appear than your just not going to be seen.

2. Custom URLs: Are you customizing your URL structure before you publish? Most updated versions of WordPress now offer a feature where you can customize what your URL looks like before you publish your post live. Search engines read words so if your URL structure has only the important keywords displayed in a nice clean shorter URL instead of just some random numbers you have a better chance of appearing in search results.

3. Enough Copy: Are your blog posts long enough? Remember search engines read words, that is how they find information so make your blog posts sort of meaty. Long enough where the search engines like them and short enough where a reader won’t leave because they are bored of reading. Usually 250-350 words for a blog post is sufficient.

Posted in Blog Marketing - Tagged Blog Marketing, seo blog marketing tips, seo tips
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Do you Have Analytics on your Blog?



If you are thinking about launching a blog and really pushing it out there to maybe further your career or your business or maybe you just want start a blog as a business you will need to do a bit more than just launch and write. It requires a deal of efforts and blog marketing tactics to get a blog visible. If you approach in the sense that is a business and you treat as a business it will eventually pick up traction in the community and start to gain visibility. One important ingredient you should have incorporated into your blog is some sort of tracking tool so you can see what is going on your blog. We recommend signing up to Google analytics. It is a free tool that allows you to see everything that is going on your site.

Here are some things you will get to see with your Google analytics software:

1. Unique Visitors: You will want to be able to see how many new visitors come to your site. You can also look at reports that allow you to see the trend of new visitors over a period of time to see if your new visitors are trending upwards or downwards.

2. Bounce Rate: You will also want to see how long people stay on your site when they land on it. This will allow you to make necessary tweaks to keep people on your site. If you notice that people leave your site within a few seconds than that is a problem and you can adjust it accordingly. It won’t tell you why they are leaving but just seeing this will allow you to make tweaks and changes to your website.

3. Links: You can also see what links people are using to find your site. This is important because as people link to your blog you will want to know where visitors are coming from.

4. Keywords: You can also see what keywords people type into the search engines to find your blog. This is very important because you can see which keywords are delivering traffic. This will allow you to alter your writing and use specific keywords to target a specific audience.

5. Popular Posts: You can also which posts or pages are the most popular and which get the most visits. This can also tell what kind of audience you have or what people are really interested in hearing about.

Posted in Blog Metrics - Tagged analytics software, blog analytics, google analytics
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  • Beef up your WordPress Blog with Plugins
  • Have you Found Your Blog Writing Style Yet?
  • Write for Humans First and Search Engines Second
  • How Much Thought Do You Put in your Blog Titles?
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