Many new blogs pop up almost every single day. Some are good and some just a train wreck. I think many people that launch a blog are under the impression that once you launch you write some posts and your famous! It really doesn’t work that way. We do see some really great blogs with quality work put into them with a realistic mind set understanding that it will take sometime and hard work to really become a blog with some authority. Here are somethings that we have noticed not to with your blog if you are trying to really grow your business or online presence. Some serious blog marketing efforts are required to get your blog visible.
1. Don’t Cover Your Blog in Ads: If someone gets to your blog and the every space is covered in a Google it just kind of looks tacky. There is no problem with trying to monetize your blog but take a tasteful approach. If you look a little too greedy you will not get any returning traffic.
2. Don’t Write Once Per Month: There is nothing worse than coming to a blog and not seeing any updates for a few months or so. Once per week maybe week and a half are fine but once you start to approach the thirty day mark you will quickly see any traffic you have drop. Even if you start writing again it might be tough to get some of those people back.
3. Purchase Some Server Space: Get a blog that has your own domain hosted on your own server. having your own url structure and your own blog gives you freedom to do what you want. Recently music blogs have been seeing blog posts removed for anyone that uses a free Google blog because they are picking up posts that bands have given permission for a link to an MP3 as piracy. This is the stuff you have to worry about if you don’t have your own blog.
4. Stop Promoting Yourself: if you sit there and self promote over and over you are just going to loose all your traffic. It is fine to write about announcements at your company or even a new service or product offered once in a while but do just demand business on each blog post.
5. Use Photos: I think the use of a photo or video with your posts will keep the reader hanging out a bit longer. It is important to have a little more than just text. Even thought they are there to read not look at pictures a good user experience is important.
