How Important is Blog Design?

Writing by Blog Marketing Journal on Wednesday, January 21, 2009 Comments Off

There is more to blogging than just getting a free blog on blogspot or wordpress, it takes some time, effort and patience to really get your blog visible. You know the old saying don’t judge a book by it’s cover? Well people do and they will.

If your writing is great but your design is sloppy you won’t get people to stick around for very long. The design aspect is a very important factor for your blog’s success. Website visitors want to see great design. if sections are disconnected and out of order you bounce rate will increase drastically. Great blog design keeps your web traffic wondering and looking for more. It will entice people to scroll and visit other pages. Before you build loyal readers you need to grab the trust of your web traffic as soon as they land on your website. A blog should have its own identity established. You want your web traffic to have something to remember you by when they are not searching around online. The tighter your blog design the wider of an audience that will appeal. Chances are your blog will have competition in the search engines so it is important to compete with them visually so that you can attract some of that audience. Once a blog has loyalty and readership it will take a great deal of effort to pull that loyal reader away from that blog to have them read yours.

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Blog Marketing Journal is a Blog that discusses all aspects of blog marketing, blog SEO and blogging management tips.