I have been to many websites where a blog is actually the home page with almost no call to actions on it. There are very few times this strategy works. If your website, blog or company are relatively new than I would not take this approach.
This will only work if you have built up a great deal of followers and your brand is just oozing with loyal fans that want to hear more. When you first launch your online business and people come to your website and they really do not know who you are just yet a blog won’t help them. In situations where companies have been around and have built a serious number of followers is it ok to have your blog as your homepage. Those visitors do not need to be educated on what your product or brand is. They already know and they are there now because the like your blog. In beginning stages call to actions and brand education are required. When time passes and you customers and clients become intrigued you can shift your blog over to the homepage. Plus if you want to write about company information and have it as your homepage you better have something worth while to read about or you might find yourself loosing traffic just as fast as you got it. Running out things to write about on your blog could be the end. As a company you always want to keep your blog filled with information on your company, if that is the direction your blog is taking. An empty company blog is just as bad as website which can’t load correctly for visitors.
