Anybody who has a blog will eventually hit writers block, it is only natural. It doesn’t always last too long but you will hit hurdles when you start searching for material to write about. You have to persevere and find something good to post. As soon as you stop writing that is when things go sour and your blog all of a sudden starts to build dust. Once you step away from your blog for too long it only makes that much more difficult to fire it back up again.
It all comes down the goal of your blog but it is perfectly fine to to a product review sometimes even on a competitor. Online traffic often times looks at blogs as information tools. If it is all about you sometimes you could loose traffic as quickly as you received it. Doing a product review for your audience might allow for a potential client to realize that your business actually exists. This is a way your blog can quickly become an industry voice and website which has some authority. People will begin to use your blog as a tool which can eventually allow for bringing new clients and customers to the table. A blog serves many other purposes than just promoting your business. Blog posts index so you could very well pull in competitors traffic through your blog if blog are positioned the right way you could attract potential customers or clients that might have not found you through other means.
But once again this all depends on the goals of your blog. When first launching a blog it is important to apply many different strategies in order to see what works best to building traffic. Testing out different strategies is important because many times a multi pronged approach to pull in traffic will be very important.
