Write for Humans First Search Engines Second

Writing by Blog Marketing Journal on Wednesday, October 29, 2008 Comments (4)

With so many blogs out there it seems more and more difficult to keep with them all. Blogs pop up everyday discussing various new things and touching upon old news topics that from a different angle than its competitor. With so many blogs what do you do to stand out?

You can get up on your desk and kick and scream to get people to see your blog but you need to be creative with your writing. It is no surprise that search engines read words. They don’t care about how great your design is or how pretty those photos on your layout are. It doesn’t matter to a search engine that your blog is severely outdated design wise. A search engine is kind of like Pac Man, they run around eating and feeding off words. The better your copy and text is within your writing the better chance you have of being found by some searching. When I say this I don’t mean you have to be an English major for search engines to find you but rather tie in keywords and phrases specific to your industry in the title and body of your blog post. I know for many this creates a road block for creativity but unless you have a following you will find that you are the only one reading your blog and that doesn’t do anybody any good. When introducing your industry keywords and phrases into your writing style it is important to continue writing for humans first and search engines second other it will be difficult for readers to read through your posts. If readers have a hard time reading through your blog posts they will simply not return to read anymore. You have to take a quality approach when trying to optimize blog posts.

Remember that it doesn’t matter how pretty your blog looks in order to get traffic. It comes down to the writing and use of keywords to get search engines to find your posts. Once you have built up a following you can go back to getting creative with blog post titles and copy.

Comments (4) Category: Blog Content

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4 Comments

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Made Sunday, 2 of November , 2008 at 8:24 am

[...] Blog Marketing Journal says Write for Humans First Search Engines Second [...]

Comment by Pat

Made Wednesday, 5 of November , 2008 at 10:36 am

This is so true and something I’m still struggling with being relatively new to blogging. However getting this right will be vital to successfully market my business over the coming months.

Comment by Ann

Made Wednesday, 5 of November , 2008 at 11:38 am

2nd paragraph, 1st sentence: “…but you can creative”? Not quite sure, but think that the proofreader may have missed this error.

Comment by Tracy

Made Tuesday, 11 of November , 2008 at 10:54 am

Great advice!! I get so tired of getting to a site and every other word is a keyword. It is hard to read and usually is just nonesense. If your content is truly about the keyword subject you have choosen and well written it should do fairly well in search engines without the stuffing.