If you run a business and maintain a website then one of the most daunting apsects of an online presence is whether or not to include a blog. Some people see it as a waste of content, a waste of resources and a waste of time.
If we reverse that list and check each one out, the chances are we can refute them.
Time: Time is a killer for all businesses, small, medium and large. Maintaining a blog can take some time, but is does not need to dominate your day.
Resources: This one is easy. Blogs take little in the way of resources. Time and money are the two biggest resources and they can be managed.
Content: Many website owners have difficulty with content. Their preference is to put together a comprehensive website so they don’t see the need for a blog. Besides, a blog is hard work. Writing content that is to posted every day is too much effort. The solution is fairly easy to implement – share the load.
Most businesses have more than one staff member. You can schedule one or more days per week where each staff member is required to write a post related to their position in the business. This takes care of both the time and content issues.
You should still have a comprehensive web site. A blog adds value to that web site and provides an opportunity to fill in the gaps from your website. Blogs can be hard work, however, if you share the load, blogs become easy and valuable addition to your online presence.
