Technorati has released its annual stats in its ‘State of the Blogoshpere 2008″ report. There are quite a few interesting stats to come out of the report including the fact that 74% of all US bloggers have graduated college.
Many feel the only intelligence required to write a blog is the ability to put a few words together – and make some sense (some blogs leave that to question as well). No, bloggers do have brains. In fact, blogs themselves seem to be becoming more sophisticated. Quick Stats from the report include:
- 66% of bloggers are male
- 60% of bloggers are between 25 and 45
- 44% of bloggers earn between $20k and $75k
- 48% of bloggers live in the US
- 45% have a Technorati Authority number of 1 or more
- Half of bloggers who responded are on at least their second (or 8th!) blog
- 59% have been blogging for two years or more
- Non first-time bloggers contribute to four blogs on average, and the average blogging tenure is three years.
- Female bloggers are more likely to affiliate links (41% v 32%)
Why are these stats important? If you’re an advertiser, you can target your ad placement according to who is behind the blog as much as by who is reading the blog. Blogs that get past the two year mark tend to be stayers and bloggers that get beyond the two year mark tend to have more than one blog. You can draw many other conclusions from the data – the biggest being that blogging is alive and well and being driven by individuals with intelligence – as least, that’s what the stats say?
