Google Blogsearch is one area of Google that seems to get bypassed by many bloggers. However, it can also be a very handy tool for your blog marketing.
Blog marketing can be done in a million different ways, at least it seems that way. Most people look at marketing and start thinking Facebook, Myspace or one of the social bookmarking sites like StumbleUpon. There is even more success to be had at sites like BlogCatolog or MyBlogLog. There is one drawback to using social media for marketing and that is that not all blogs are listed on these sites.
Marketing of course should not be targeted solely towards other blogs. However, if you have a presence on other blogs you may be able to capitalize on their traffic. In fact one of the biggest mistakes many bloggers make is to get their link on as many blogs as possible purely for link juice. They will leave ‘nofollow’ blogs out of their quest. Gaining a presence on another blog is not just about the link juice, it can be a powerful part of your blog marketing campaign.
Back to Google Blogsearch. By using Blogsearch you can find blogs that are within your niche or have targeted the similar keywords to your own. By visiting those blogs and leaving meaningful and helpful comments you are promoting your own blog. Leave comments that show you really do know the subject matter, comments that will have the visitor telling themselves they should visit your blog for more information.
The traffic you gain from each blog may be only marginal. However, over time that traffic will flow, particularly if you keep returning to those related blogs and leave a constant stream of valuable comments.
Commenting doesn’t sound like blog marketing, however, anything that places your blog name in front of others is a form of marketing. Blogsearch is just one more tool that can help you increase your traffic.
