Inside Adsense has published a post that should be of interest to anyone publishing Adwords units as part of their blogging income.
If the content is good quality and brings in a good supply of traffic, your click through rate is going to improve. If your click through rate improves the chances are your traffic that moves onto an advertisers site will convert at a higher rate. The end result – advertisers will be willing to pay more to advertise on your site. As the post states:
Overall, you’re likely to earn more revenue with your site if advertisers are generating conversions and receiving quality leads from your site.
The opposite is also true. If the conversion rate from your site is low, advertisers will not want to advertise. The end result is less competition for the ads you do publish.
On the other hand, if your website performs poorly for advertisers, they may be less inclined to display on your site.
This is fairly straightforward and a double edged sword. If your content leads to increased conversions for publishers, they will pay more. You will receive a per-click return. Add to that an increase in the number of clicks due to the better targeting of ads and you’re a long way in front.
Blogging income – more clicks and a higher rate per click sounds like a win win situation to me – and it is you who is winning!
