Your footer is the perfect place to put your internal links to pages that may be of value to your readers, but are not part of your blogs main direction.
These links could include privacy statements, disclosures, sitemaps and perhaps you’re about me pages. Why in the footer? Your blog has a reason for being. It may be a business blog that is promoting the products or services. It may be an information blog or could just be a personal blog detailing your day to day life. What you don’t want is to divert attention away from your blogs content.
With the exception of the ‘about me’ page, the other pages are really just polite policy pages. If people care, they will visit and read them. Generally speaking, these pages receive the lowest volumes of traffic, and that should be the way you want it. Your ‘about me’ page is a little different and may be a page that you want people to visit frequently. If so, place it higher on the page.
There are several ways to use the footer, the easiest being to use the theme editor. Rather than playing with PHP and trying to code the links from the database, use a direct link in HTML. This can be done by using the standard a href= code. To separate the links, just place the “|” symbol between each one. It looks cleaner and may just clean up some the clutter from your sidebars.
Using the footer to publish this information has been fairly standard for many years on web sites. As you tour around visiting blogs, check out where they publish the links. Many are now turning to the least used space on their blog, the footer.
