Most bloggers don’t consider using ‘landing pages’, they leave their pages as they come out of the box, they only change from one page to the next being the content.
If you check to see where your traffic is coming from and which pages they are landing on you can capitalize on that information and flow of traffic to the greater good of your site.
As an everyday blogger you probably don’t want to get your hands dirty playing with code and changing the look of individual pages. You can however change how some pages look by changing the area within the content.
If you have popular pages and you have monetized your blog, the best place to put some of those ads, particularly the PPC and affiliate type ads is right in the middle of where the traffic is. The traffic that is arriving could be the traffic that can generate your income. By placing ad units within your content, particularly close to the top and bottom, you can catch the traffic that is landing and deciding to leave – hopefully through one of those ad units.
For blogs that like to collect subscribers for RSS or newsletters, having a call to action close to the top of the post can often convert quite well.
Find which pages are attracting the most traffic and work them as much as possible with your advertising and call to action strategies. Take the advertising to the masses. The masses won’t go where the advertising is without some help from you.
It does make sense. Rather than writing from a purely SEO perspective, write from the perspective of your every day reader. Believe it or not, you will actually enjoy writing a lot more – you may even be able to put your heart and soul into. Readers can feel this, relate to it, and come back for more.
