Blog Marketing Journal


Monthly archives for August, 2008

When Are Blog Directories Not Blog Directories?



When it’s Blog Catalog of course – or MyBlogLog for that matter. These two appear to be in a head to head race to see who can outdo each other as alternative social media sites as well.

To the outsider it may appear they are competing for blog owner traffic. The reality is that most blog owners, if they are active on one, are also active on the other. The major difference is the level of activity on each of the sites. There is no doubt that most users prefer one over the other, that doesn’t stop them using both.

This is probably a good example of brand loyalty. No matter how many features each of these blog directories add, users are remaining loyal to their favorite. Since the beginning of this year, both sites, more notably Blog Catalog, have added a lot of different features – all aimed more at the social networking aspect than as blog directories.

These two sites are hard to categories now. They are blog directories and they pick up your blogs feeds and deliver them to your profile. They are also social networking sites with forum style discussion streams. There has been talk of live messenger style chatting. While all of this is going on, you can also have a twitter style feed of all your social media activities. What you have dugg, thumbed or promoted in any way – all shared with those that want to share.

As for generating traffic – like anything social, the more you work for the community, the more traffic you will generate.

Posted in Blog Directories - Tagged Blog Directories, blog directory, blog link building, blog linking, Blog SEO
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Your Blog Can Be Your Business’ Best Reputation Builder



One of the most important aspects to running any business, online or offline is the reputation that business’ can build. In a bricks and mortar world, your customers are the primary starting point. There are other avenues such as sponsoring local sports or charities and promoting certain angles such as being green. For an online business, there is an opportunity to develop a blog – this can be a tremendous tool to developing a business’ reputation.

A blog is one area where, with a little careful wording, a business can blow its own trumpet. As a business owner, you can blog about your history, your achievements, your products or services and your personnel.

Being able to interact positively with customers or potential customers creates air of trust. Potential customers can see that you go out of your way to help customers and those seeking information.

If you include pages that show visitors how to use, update or service your products you will find visitors returning frequently. You can also add FAQ pages that are interactive, that is, you allow individuals to comment or add their own experiences.

The end result is a blog that is a perfect advertisement for your business. If you are ever in a situation where negative talk is generated around your products or business, your blog is the first place to start addressing the issues. A business blog is your own publication where you can publish material that may help fight any negative publicity.

Having a blog that has helped to generate a positive reputation is an asset to any business that cannot be measured in simple ROI or dollar terms. A positive reputation is an intangible, but it is one of the most important intangibles any business can possess.

Posted in Blog Content - Tagged Blog Content, blog copy writing, blog copywriting, blog writer, blog writing, business reputation
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