Blog Marketing Journal


Monthly archives for August, 2008

Blogging Income – Test, Test, Then Test Again



If you decide to run ad units as part of your blogging income, you need to determine where you are going to place them. If you are being paid by the placement then you should have an agreement as to where that ad unit is placed. If you are running affiliate or PPC ad units, then placement can have a huge effect on your results.

With pay-per-click (PPC) ad units such as Adwords, you will need to play around with the various types and placements of your ad units. The most popular is generally considered the 300×250 text/image ad unit placed within the body of a post. However, different blog layouts will require testing to see the best placement.

When testing ad unit placements, give each placement a reasonable time frame. Ten days is probably a minimum to test for effectiveness. Make sure you record the ad units placement and number of clicks and income received. After ten days, move the ad unit to another place and test again.

One mistake that many bloggers make it to decide on an ad unit and test it in three or four places. They then select the best out of the three or four and run with it. You nay be losing a lot of blogging income if you quit your test regime to early.

You should test in four or five different places on your page, and you should test several different ad unit types including the text only ad units.

If you want to capitalize on any possible blogging income, you will need to test, retest, and test again until you find the best ad unit and the best placement for that ad unit.

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Posted in Blog Marketing - Tagged blog advertising, Blog Marketing, blog sem, Blog SEO, marketing a blog
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Inserting Adsense Into Your Posts



If you are an Adsense publisher then you will want to publish your ad units in the most effective places possible. You may also want to have control over when you publish those ads. For example, if you also undertake affiliate marketing and you write the occasional blurb on one of your affiliates, the last thing you should really do is include an Adsense ad unit.

If you install the Adsense plugin WordPress you can control when your ad units are inserted into your posts. To use the plugin, you need to setup an ad unit through your Adsense account. One the best for converting into clicks is the 300 x 250. You can play around various ad unit sizes until you find one that converts into clicks more frequently.

Once you have downloaded the plugin, you will need to unzip it and edit the adsense.php file – notepad or similar is useful for this task. Find the following section of text:

<b>Your Google Adsense code should be here, but you forgot
to edit the plugins/adsense.php file and replace the code
there with your own.</b>
<script type=”text/javascript”><!–
google_ad_client = “client-code-goes-here”;
google_ad_width = 468;
google_ad_height = 60;
google_ad_format = “468×60_as”;
google_ad_channel =””;
//–></script>
<script type=”text/javascript”
src=”http://pagead2.googlesyndication.com/pagead/show_ads.js”>
</script>

Replace this text with the following:

<div style=”float: right; margin: 10px;”>
Your Adsense code that you have retrieved from your Adsense account
</div>

This will float the ad unit to the right. If you would prefer to have it on the left, replace the word ‘right’ with the word ‘left’. When you are creating a post, place your cursor at the beginning of the line where you want the code placed and then click on the Adsense button. The code will be inserted and the ad unit will appear after the post is published. Now you can chose when to insert the code.

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Posted in Blogging Income - Tagged Adsense, Blogging Income, google adsense, make money online
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