Social bookmarking and blogging have built a reputation for unreliability and high bounce rates. If you approach social bookmarking sensibly, this does not need to be the case. You can develop a flow of regular readers over a period of time.
Most bloggers forget the original theme behind social bookmarking – and that is the term social. For many bloggers, they sign on and try to accumulate as many ‘friends’ or contacts as possible. They then spend their time submitting their own content and sending it on to all their friends in the hope they will vote it up.
To be effective, you need to be a little more social. Rather than promoting your own content, you should be on the lookout for content that may interest those you have befriended. Over time you will gain a reputation for only promoting the best content.
Once you have developed the reputation for submitting quality content, slipping your own posts into the submission process will not be a problem, so long as it is quality and of benefit to all. There will be times when you won’t need to submit your own content. Because you are seen as someone who only submits quality content, those who visit your site are quite likely to submit for you if they think it is quality.
Social bookmarking is all about being social and interacting with others on the various sites. Sites such as Digg work very much on a reciprocal basis. If you Digg their quality content, they are likely to Digg yours. Be social and social bookmarking may work for you. Be selfish and the only visitors you get will be the high bounce rate type.
