Information Out Of Date? Give It A Refesh!
Writing by Blog Marketing Journal on Tuesday, August 12, 2008 Leave a comment
If you have had a blog for a couple of years chances are that some of those pages are ranking quite well but the content itself is now out of date. You have a number of choices including writing a new post and pointing the old post at it.
By far the easiest solution is to simply write over it all with fresh up-to-date content. Don’t change the title; don’t change the URL – just update the content.
Your old content, whilst rating well, will not provide any of the information your visitors need. Because of this, they are likely to arrive, take one look and hit the back button. The long term effect of this is that may actually harm your ratings over time. If your pages are linked together then any downward pressure one or more pages may flow through to other pages.
When you update the pages, be sure to include a notice at the top or bottom of the page to the effect that is has been updated on (whichever date). This tells people that the information is current and up-to-date. It also helps to make you look more professional.
If you play it smart, you can copy the old content to a new file that can be archived away. Provide a link to this content in case someone comes back looking for it. By rewriting the content you are making use of the all historical value of the original post, at the same time you providing your reader with the most recent information. After all, your content is supposed to be focused on the reader.
Leave a comment Category: Blog Content
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