4 Business Blog No No’s
Writing by Blog Marketing Journal on Friday, August 8, 2008 Comments Off
Business blogs are excellent tools for promoting one’s business. The scope of what can be done in a blog is endless; however there are some things that, as a business blog, you should never do. Here are four blog no-no’s, I am sure you can think of more.
Don’t use your blog to trash on the competition.
Your blog should be about your business. The moment you start trash talking the opposition you are achieving two negatives.
First, you are promoting – remember some people accept that negative publicity is better than no publicity.
Secondly, you are lowering your own company’s reputation. Leave the verbal trashing of your competition to others. In fact, if someone leaves a negative about your competition in your comments don’t delete and don’t agree. Either ignore the comment or be noble and respond by turning the comment to your benefit. For example, if someone complains of slow delivery from the competition, respond with “I understand your concern, we all face delivery problems at times, however we……….”.
Don’t turn your blog into a catalog
There are times when I visit a blog and it is really nothing more than a compilation of all their catalog. Every post is a product description, price and link to the shopping cart. By all means use your blog to promote your products; however you need to go beyond a simple product description.
Blog about how it could be used, how and when to service or change consumables, perhaps even how to upgrade. Mix these posts with interesting posts that are more general. Your blog should answer questions, not push products.
Don’t talk at or down to your readers
Your tone should be one of discussion or sharing. Talking down to your readers does not encourage a two way communication which is where a blogs real power sits. Use friendly everyday language that avoids the overuse of jargon or industry ‘speak’.
Treat your readers as equals. Encourage them to share their experiences while you share yours with them.
Don’t ignore your readers – they are potential customers
Never ignore a reader. If they take the time to comment then leave a response, particularly if they have asked a question. If the response required is a long one, either email it to them if they have left an email address, or provide a short summary with the option of emailing a full response. If you email a response, note it in the comments so others can see that you have answered the question.
You can also send a short email thanking them for taking the time to comment and offering them opportunity to sign up for a newsletter. You will be surprised at how many people take up the offer. You have made them feel special by sending a personal email acknowledging their comments.
These four blogging tips will help you relate yourself, your site and your products to your potential customers. Treat every visitor to your site as if they have just walked into your store – because, in reality, they have!
Comments Off Category: Blogging Tips
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