Blog Marketing Journal


Monthly archives for July, 2008

Stuck For Content – Social Bookmarking May Have The Answers



Writing blog or web site content on a regular basis can be difficult.  If you add in a dose of the dreaded writers block, chances are you could sit at your keyboard for hours and not type a single word. Perhaps social bookmarking can provide some inspiration.

For many writers, they have their favorite sites – but do they have their favorite bookmarkers? If you have added individuals with similar niche related preferences then checking items that they have bookmarked can be a good start. To a certain extent, this was the original idea behind social bookmarking.

The alternative is to use a social bookmarking site like StumbleUpon. Set your preferences to your niche then sit back and let SU take you through a random series of popular content. Stop and read what is relevant, stumble through to the next item if it has no interest.

There are several major benefits in using social bookmarking site for inspiration. The first is obvious – you do get inspired by an article. Other benefits include the introduction to new sites you may not have come across before (or a reminder of a site that you had forgotten about) and learning. You will be surprised at how much you can learn just by randomly visiting sites that others have bookmarked.

Many consider social bookmarking and the random viewing of pages as a ‘time waster’ and that this time could be better utilized. Sometimes,  by ‘wasting’ 30 minutes  you may find you have acquired new knowledge, been inspired to write (often more than one post too) and found new and interesting sites. It seems to me, with the right attitude, social bookmarking could also be considered an investment.

Social bookmarking is not just about promoting yourself. Sometimes you can gain a lot more by letting others promote to you.

Posted in Blog Marketing
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Blog Design Requires A Unique Theme



There is more to running a blog than just content and blog SEO. The blog design needs to be right as well and by that I mean it needs to fit the niche you are writing in. Many bloggers just grab a free theme they like, install it and away they go.

I don’t have anything against free themes per, especially if you are first starting out and are don’t have many readers or visitors. However as you start to build a name and reputation of your blog online you need to think about a theme that is unique for your blog. Your theme becomes a part of your branding – a part of your image.

Free themes come with several problems, the first and obvious being that many others share it. While this may not be a big problem, it can be for your image and branding – remember, you need to be unique – to stand out in the crowd of the millions of blogs active on the web.

Other problem associated with free blog themes includes hidden links in the footer that may go to sites that may hurt your SEO efforts. This can be a serious problem you can lose visitors as well.

Your blog theme is the first thing that visitors see, well before the content. It has to be attractive and inviting while selling you and your brand and image. It needs to convey a feeling of authority, even if your site is just full of jokes; it still needs to sell that feeling.

Free themes won’t cut it in the long run. They won’t support your image and they won’t help to sell you. Getting your own theme designed is not always that expensive, it can however make a huge difference.

Posted in Blog Design - Tagged Blog Design
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