Blogs come in all shapes and sizes. Some are personal while others are trying to sell a product or service. Others are nothing more than spam collectors trying to earn an income through affiliate programs and advertising such as Adsense, Adbrite, etc. Blogs can also be your businesses best marketing tool if they are produced properly.
We live in a digital age and people are becoming used to dealing with unknown faces behind digital walls. That doesn’t necessarily mean they like it. Humans are social creatures – very social. We prefer to be where the masses are – the principle behind the success of Facebook and Myspace and other social networking sites. It can also be the secret to increasing sales on your site.
Your blog can be the perfect vehicle to break that digital barrier particularly now that new communication methods are becoming popular. The easiest way to break some of these barriers is by including profiles and staff bios together with contact details. I would much rather email a technician by name to try and solve a problem than email a techsupport@ faceless person. To receive a personal email back addressing me by name and signed by the technician also helps to personalize the service – more so if they have also provided a decent solution to my problem.
Having these individuals also write posts on topics from their area of expertise also helps. To this can be added podcasts and videos. Now I can hear and/or see the person I am dealing with. They have a face and personality, they are human like me!
Blogs can serve many purposes, breaking that digital faceless barrier can be just one. It can however be a very important barrier to break.
