Blogs are not all the same and each blog attracts a different audience. If you are going to undertake a blog marketing campaign, then you need to be aware of where your audience gathers in numbers.
Many bloggers take a scattergun approach to what they consider to be blog marketing. In effect they are promoting their blog, they are even attracting traffic, however it is the wrong traffic arriving for all the wrong reasons – why? Because they have been looking in all the wrong places.
Promoting your site through Digg or StumbleUpon and similar sites is not blog marketing. These sites may well deliver extra traffic, but they generally don’t deliver more readers. Having said that, don’t write these sites off. They can be good for delivering backlinks and can be good for boosting your visitor statistics if you are trying to sell advertising space.
Effective blog marketing requires more interaction and this interaction should be in places where your audience gathers. Forums can be a great place to start as there are many niche forums around. Myspace and Facebook can also be worthwhile investigating.
For simple yet effective blog marketing you could do no worse than blog directories such as BlogCatalog and MyBlogLog. These sites can provide a combination of forum style interaction along with directory style listings. Being active in either one or both of these sites can lead to some long term increases in readers and subscribers.
Blog marketing is not a difficult activity to undertake. It is simply a matter of targeting the right people in the right places. Use the right message and provide content that is worth reading and your visitors will return time and time again.
