Google recently blogged about the first anniversary of their current Google Analytics Interface. If you use Google Analytics as part of your blog metrics regime then it may be worth reading.
Google Analytics is getting better, however they are still not recoding a lot of visitors so tracking and reporting is still not an exact science.
The current interface is an improvement on the old one particularly the visiualizations. As the blog posts states:
You can now view many reports by hour or day and graph data by day, week, or month. You can also graph two metrics against each other over time—we call it multi-line graphing. So, for example, you can compare the number of visitors vs. bounce rates for a certain week, or see whether visitors who come to a website through AdWords spend more or less time on your site than visitors overall.
The internal site search is also an important blog metrics assessment particularly if you are using a pay-per-click advertising campaign.
Google is blowing its own trumpet more and more these days as it tightens its grip on the number one search engine spot. As a blog metrics tool Google Analytics has it’s place, however it is not the only blog metrics tool out there and it often better to run two or even three to get a real idea of what is happening to your traffic as the arrive and leave your sites.
