This may sound like a strange question, but how do you want others to see you? If you ask that question to all bloggers, a majority of them would stumped for an answer. Yet when it comes to blog marketing, this is one of the most important questions to answer first.
Given the amount of competition in the blogging world at present, you need to be able to clearly provide some form of branding for your blog. It doesn’t matter how many other blogs live in the same genre as yours so long as people can differentiate yours, and that comes from branding.
Decide on what you would like to be known for. Being an expert in a field or perhaps being a radical. Having the ability to solve problems or being able to find problem. The possibilities are endless. However before any blog marketing campaign can begin, you need to know what sort of outcomes you are trying to achieve – and one of those has to be some type of branding.
Many bloggers fall into the trap of thinking they are too small to be branded. The opposite is true. Blogs are remembered for what they represent and it this representation that is the start of your reputation. Once you have that branding clear in your head, blog marketing can not only develop it, it can also protect it over time.
Before even considering a blog marketing campaign, determine exactly what it is that you want to be known for and include that aim in your blog marketing campaigns.
