Newsletters have again become a popular tool for product and blog marketing. Many websites and blogs now offer newsletters and they are being subscribed to in increasing numbers.
Some sites offer incentives to get signups however it appears incentives are not as influential as they once were. What is important now is content. Provide good quality, well written and relevant content on your blog and you will find visitors signing up.
Why are newsletters becoming popular. First, they are delivered. Secondly, they can be set aside and read when time is available, even if they are offline. The key to keeping your readers is to have a newsletter that looks professional, is easy to read and of course, that word again, contains quality content.
Once you have your newsletter and a subscriber base, you have a blog marketing tool that is easily spread to other readers. One aspect that I find missing to many newsletter is the simple call to forward the newsletter on to friends. With it should be a clear navigation point to subscribe to the newsletter.
I have over the years received many emails with newsletters that have been forwarded by friends. I have also been guilty of forwarding newsletters if I thought the content relevant to the recipient. This makes the newsletter itself a self promoting blog marketing tool.
If you don’t have a newsletter and you are running a professional, or semi-professional blog then perhaps now is the time to seriously consider one. They make perfect blog marketing tools and so long as you don’t overdo it, great affiliate marketing tools as well.
