Many bloggers look to sell advertising on their to generate blogging income. The big problem is they have no idea what their blog is actually worth.
There are many sites that claim to put a value on your blog but the reality is that single formula is going to come up with an answer. As a blogger you want to receive as much blogging income as possible. An advertiser is going to want to pay the lowest rate possible while expecting a maximum return and there is no half way point.
As an advertiser, I want a return on my investment. Generally speaking, it can be difficult to determine how much traffic I receive from an ad placed on your blog. From there I also need to be able to determine what the conversion rate is. I can choose a static banner type ad, a per impression ad or and per click ad. As blogger, the ideal blogging income is a static banner pay per month type ad.
With pay per month ads you know in advance what your blogging income is going to be. With any of the ‘pay per …’ type ads, your income is going to fluctuate wildly. Eventually, if your traffic is high enough, you may find that per impression or per click type ads generate significant returns.
What is your blog worth when it comes to blogging income? The value you place on it. If an advertiser is willing to pay $5 per month for an ad and you accept, then that is the value you place on your blog. If you hold for more, you may find that ad space remains empty.
Supply and demand rule even in an online world. As the number of blogs grow, the amount of ad space grows so the price per ad falls. Until you reach the point of generating thousands of visitors per day, the advertiser is going to be the one who dictates price. You either accept it or refuse it. Blogging income is getting harder to acquire so it often better to accept what is on offer if is suits the general direction of your blog. It’s now a case of ‘beggars bloggers can’t be choosy’.
