Many bloggers leave the structure of their URL’s as the default. When it comes to blog SEO this can be not only a mistake but a wasted opportunity.
Whenever possible, you want each page on your blog to stand out. Blog SEO requires a URL structure that is easily read by your users whilst adding value when crawled by a search engine spider. Default URL’s often include fancy symbols, generally the ? symbol and simply number each page (post). This leaves an untidy URL such as:
yourdomain/wp/index.php?p=77
Not easy to remember and not easy to reference. Of course it would be nice to have a URL that provided a little more information such as:
yourdomain/wp/blog-seo-and-url-structure/
That is nice, neat and easy to remember and easy to access. More importantly, URL’s like this can have keywords included – an important part of blog SEO.
There are several ways to change the URL structure of a blog. With WordPress there are several plugins that provide you with the option of changing the URL structure. Consider you URL as part of your blog SEO – there are many advantageous to be had.
