Blog marketing starts right from day one when you decide on your blogs name. There are many blogs that have a ‘name’ that is different to their domain name. It is an interesting concept, but one that can lead to many problems.
If your blogs domain name is xyz.com and you name your blog ABC, there is the danger that first, someone will come along and register ABC or a derivation, or that ABC is already taken and you are blogging under someone else’s domain name. The other problem is that of confusion with your readers. If they remember you as ABC, they may forget your URL and never return. These issues are counter productive when it comes blog marketing.
Of more importance, is how you select your domain name. Most of the good dot com names are gone. You may find some variations still available, however many bloggers are now deciding on either long domain names, or using variations with hyphens. For example, rather than just xyz.com, they may try x-yz.com or x-y-z.com. A good or clever domain name can be a blog marketing blessing as the name itself becomes a marketing tool.
In selecting a name for your blog, you need to find a name that serves three purposes. The first is relevance to the content. The name of your blog needs to one that can, over time, be easily associated with the niche that you intend to operate in.
The second area to look at when selecting a blog name is the ease of use. Having a blog name that is a mile long with umpteen hyphens makes the URL difficult to remember, is even harder to type, and is a blog marketing nightmare. It can be more prone to typing errors as well.
The third aspect in a domain name is whether or not it can be used as a keyword. A long hyphenated domain name can be difficult to optimize in itself. You need to rely heavily on associated keywords instead of the domain name.
Blog marketing can be a difficult task. Add a poorly thought through blog name and the task becomes impossible.
Can I blog about the antiMatter planet? Or will I be banned since it is a big secret of the media?
It’s a memorable name but also due to keywords…you also want it to work well via natural search results, depending on the webmaster’s goal with the site.