Back To Basics - Blog SEO Basics That Is

Writing by Brick Marketing on Sunday, 1 of June , 2008 at 7:17 am

Traffic from search engines is important and the only way you can get this traffic is by ensuring your blog SEO strategies are effective. For the novice, these blog SEO basics will help to gain that traffic.

• URL Structure
  Getting your keyword into the URL is important. Re-structuring your URL to keep it simple and clean makes it easier for the search engine spiders to index. Where possible, modify the URL to show the title first with the blog name to follow. For WordPress users there are several plugins that can help to modify URL’s
• Page Titles
  Like URL’s, getting keywords into the page title is important. You have two audiences with page titles, the search engine spider and the reader. You need to make your title catchy enough to attract the reader whilst keyword effective for the search engine.
• Duplicate Content
  Avoid duplicate content at all costs. If your posts are entered into more than one category you may find that the spiders index the content twice - or more. Use the robots.txt file to no index possible duplicate areas.
• Meta Tags
  Be sure your Meta Tags are unique for each page where possible. The page title should appear in the Description tag.
• Image Tags
  Ensure that all images have appropriate alt tags. Also see whether or not the images are placed effectively with related text close by.

Whilst these are only basic blog SEO tips, if you optimize with each of them in mind, you will give your blog a great boost in the search rankings. Depending on the blog software you use, there may be plugins or utilities available to help with these tasks.

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Category: Blog SEO

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