Writing by Brick Marketing on Monday, 30 of June , 2008 at 11:40 pm Leave a comment
One way to gain links back to your blog is by visiting other blogs and leaving comments. This however takes time, a commodity that some people have little off to spare. It should be realized that comments do more than just create links. Commenting also exposes you and your blog to other individuals. This can lead to an increase in visitors.
- Create a list of related blogs that you enjoy reading or that add to your own knowledge in a particular field. Don’t go to blogs that are totally unrelated.
- Either subscribe to their posts via RSS or set up a daily visit list.
- Only leave comments when the post is directly related to your own sites interest. Posts that relate to one of your posts are even better.
- Leave comments that are sensible and add to the posts content. Ad some facts or similar insight. If the blog permits then leave a url to a relevant post. If they don’t permit URL’s within the comments, use the posts URL in the comments sign on URL form field.
- After leaving a comment, check back regularly, or subscribe to the comments for that post. If someone responds to your comment and their is an opportunity to respond back again, do it.
Commenting can be a conversion. I have seen comment chains running 100 deep, sometimes with two or three different discussions happening at once. Be a part of the conversation and make a name for yourself.
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Category: Blogging Tips
Writing by Brick Marketing on Sunday, 29 of June , 2008 at 8:57 pm Leave a comment
A blog is a great communication medium, so long as people visit and read your blog. Some people measure their popularity by the number of comments they receive, or by the number of subscribers they have. These figures can often be misleading. Any good blog metrics package will give you a much more refined look at your blog.
Comments and subscribers are not reliable indicators of popularity. When it comes to comments, you may have some fairly good content, however some content is just for reading, not all content draws comments. Bloggers are also notorious for not stopping and leaving comments.
Subscriptions are just as unreliable. These days up to 50% of your subscibers may just be scrapers looking to make use of your content. Of the other 50%, how many actually read your feed?
A good blog metrics package will tell a real story about your visitors. You can see how long they are staying, which pages (posts) are more popular and whcih pages they are landing and leaving by.
By reading this information, you can determine which pages or stories are more popular and so concentrate on producing more along those lines. You are also able to see what search terms they are using to find you. A little more refinement and you can use those terms to increase your reader numbers.
Blog metrics packages provide a lot of valuable information if you know how to read them. That information is useless if you don’t know what to do with the information. Find what others think you do well and concentrate on that.
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Category: Blog Metrics
Writing by Brick Marketing on Saturday, 28 of June , 2008 at 7:31 pm Leave a comment
Many bloggers look to sell advertising on their to generate blogging income. The big problem is they have no idea what their blog is actually worth.
There are many sites that claim to put a value on your blog but the reality is that single formula is going to come up with an answer. As a blogger you want to receive as much blogging income as possible. An advertiser is going to want to pay the lowest rate possible while expecting a maximum return and there is no half way point.
As an advertiser, I want a return on my investment. Generally speaking, it can be difficult to determine how much traffic I receive from an ad placed on your blog. From there I also need to be able to determine what the conversion rate is. I can choose a static banner type ad, a per impression ad or and per click ad. As blogger, the ideal blogging income is a static banner pay per month type ad.
With pay per month ads you know in advance what your blogging income is going to be. With any of the ‘pay per …’ type ads, your income is going to fluctuate wildly. Eventually, if your traffic is high enough, you may find that per impression or per click type ads generate significant returns.
What is your blog worth when it comes to blogging income? The value you place on it. If an advertiser is willing to pay $5 per month for an ad and you accept, then that is the value you place on your blog. If you hold for more, you may find that ad space remains empty.
Supply and demand rule even in an online world. As the number of blogs grow, the amount of ad space grows so the price per ad falls. Until you reach the point of generating thousands of visitors per day, the advertiser is going to be the one who dictates price. You either accept it or refuse it. Blogging income is getting harder to acquire so it often better to accept what is on offer if is suits the general direction of your blog. It’s now a case of ‘beggars bloggers can’t be choosy’.
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Category: Blogging Income
Writing by Brick Marketing on Friday, 27 of June , 2008 at 11:01 pm Leave a comment
Many bloggers leave the structure of their URL’s as the default. When it comes to blog SEO this can be not only a mistake but a wasted opportunity.
Whenever possible, you want each page on your blog to stand out. Blog SEO requires a URL structure that is easily read by your users whilst adding value when crawled by a search engine spider. Default URL’s often include fancy symbols, generally the ? symbol and simply number each page (post). This leaves an untidy URL such as:
yourdomain/wp/index.php?p=77
Not easy to remember and not easy to reference. Of course it would be nice to have a URL that provided a little more information such as:
yourdomain/wp/blog-seo-and-url-structure/
That is nice, neat and easy to remember and easy to access. More importantly, URL’s like this can have keywords included - an important part of blog SEO.
There are several ways to change the URL structure of a blog. With WordPress there are several plugins that provide you with the option of changing the URL structure. Consider you URL as part of your blog SEO - there are many advantageous to be had.
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Category: Blog SEO
Writing by Brick Marketing on Thursday, 26 of June , 2008 at 10:26 pm Leave a comment
Blogs are great tools when it comes to connecting with people. They provide a unique opportunity for not just producing product related content, they open up a one-to-many dialog where customers, or potential customers, can ask questions or leave comments.
Once a dialog has started, other visitors are also likely to join in either offering their suggestions, sharing their experiences or asking a question of their own. This is very different to a bricks and mortar store. Here, although you are in public and asking questions of the salesperson, every one considers it a private conversation and stays away - they find their own salesperson to pester.
The one-to-many dialog can be useful for generating sales if your approach is customer focused. Answer their questions thoughtfully, no matter how dumb, and provide some recognition to everyone who has commented. This recognition makes them feel valued and they may likely to return - even if it is just to see what else has been written. One thing that is often very true in this world, when people leave a mark, they will often return to view it.
Provide content that is helpful and relevant to your products and people will read it. We are spending more time online now researching before we spend. If you have the information that I need then I am going to keep coming back. If you can solve my problems or answer my questions - I will be back.
The one-to-many interaction helps to develop a trust relationship that is often found in bricks and mortar business. Most people have their ‘favorite’ stores they go to time after time. They often have their favorite shop assistants as well. The online community can be the same. Foster it and watch your sales, and reputation, start to grow.
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Category: Blog Content, Blog Marketing
Writing by Maciej Fita on Thursday, 26 of June , 2008 at 12:32 pm Leave a comment
So you have built a blog and you write in it every day and you are curious to know if you can now make some money from your blog. You look at your analytics and you can see that you have many eager visitors everyday yet your pocket is still empty. Pay Per Post can help you monetize your blog.
Imagine getting paid to write blog posts. Upon signing up with Pay Per Post you enter into their network of blogging opportunities and you simply start writing. Once blog content is approved that is when the real fun begins. Get paid to write reviews and product opinions. If you have a blog and enjoy writing this will be the easiest you have ever made money. You have the opportunity to become a blogger or an advertiser. If you have a product or site that you are looking to promote than Pay Per Post can help you spread the word about your organization. Pay Per Post also allows to have videos distributed through our network of bloggers as well. Have a great video that you want the world to see, let Pay per Post’s network help you gain your popularity. Pay per Post can help generate a cash flow where you once didn’t know existed.
For more information on how Pay Per Post can help you put some cash in your pocket please visit Pay Per Post’s website today and sign up.
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Category: Blog Marketing
Writing by Brick Marketing on Wednesday, 25 of June , 2008 at 9:12 pm Leave a comment
There is nothing that turns potential visitors off faster than a slow blog. Many blogers have great designs and their page is full of every imaginable widget - the problem is, the blog takes minutes to load.
Your blog is no different to any other web page. It should load quickly and be ready to be navigated within seconds - certainly not minutes. There are many causes so if your blog is slow to load, check some of these key areas:
Plugins:
How many plugins are you using and do you really need all of them? More importantly, how many plugins do you have that have been de-activated. De-activating a plugin is not enough as WordPress still loads them. If you have de-activated a plugin, either delete it entirely, or move into a temporary directory away from the ‘plugins’ directory.
Widgets:
How many widgets do you have on your sidebars and do you really need them? It is nice to have pictures of all your visitors from places like BlogCatalog and MyBlogLog, do you need both? Other widgets like sitemeters can be very slow as well. Double check your widgets and make a decision as whether they really do enhance your blog.
Graphics:
Graphics can be very slow. Even more of a problem are video and audio files that auto run. Leave the auto run off if possible and let the user decide whether or not play them. Graphics should be optimized. If your server is slow as well, store your graphics off site.
Page Design:
What loads first, the sidebars or your content? Your content should be the first to load. Your visitors can be reading it while the sidebars load. If your sidebars load first and there is a delay, it can be minutes before the content appears.
Header Image:
How big is your header image and is it optimized or does it need resizing to load? Header images, whilst first to load, can be the slowest part of your page. Make sure it optimized for quick loading.
Code:
There are some areas of your pages code that never changes, yet it is written in PHP and makes calls to the database. For example, when loading the header the code will often get your blog name from the data base. Use the ‘view code’ option in your browser to see the HTML equivalent. You can rewrite some aspects in HTML to remove the slow PHP and database calls. This can change the load speed of your blog.
Slow blogs are a no-no these days. Optimize your blog to ensure it loads quickly and provides your visitor with a great experience.
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Category: Blog Design, WordPress tips
Writing by Maciej Fita on Wednesday, 25 of June , 2008 at 4:39 pm Leave a comment
It is apparent that the Internet has gone through many changes in the short time span that is has been alive in. We are constantly seeing new ways and technology to convey the message of business. Blogs are no exception.
Blogs have only begun their life cycle. As blog marketing becomes more and more important in many companies daily strategies the need for qualified bloggers will only grow. eMarketingSilo offers top notch candidates for the entire online marketing industry. At eMarketingSilo you can have the confidence that you are interviewing the right candidates for your company. Don’t worry about being flooded with resumes from tire kickers and individuals that clearly do not belong managing and marketing your company’s blog.
Your blog should not be approached lightly. In the next few years it will only become more important to the success of your organization to keep your blog top notch and producing the greatest qualified traffic. You will want to make sure your employee is marketing that blog correctly so the right visitors and eye balls are landing on your blog. Having successful blog starts at your employee and it is important to take your time and make sure the right candidate has received the privilege to occupy that seat in your company.
For more information on how eMarketingSilo can help you build an all-star marketing team come and visit eMarketingSilo and see for yourself.
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Category: Blog Management
Writing by Brick Marketing on Tuesday, 24 of June , 2008 at 8:26 pm Leave a comment
There are thousands of blog directories around and probably billions of blogs. Many bloggers look upon blog directories with disdain, this can be a big mistake as these directories can produce traffic and will generally deliver inbound links. Just don’t make any of these mistakes.
Don’t Over Submit:
Don’t try to submit to every directory you come across. Be selective and target directories that have categories to suit your niche.
Don’t Copy and Paste:
One trap that many bloggers fall into is to try and list with a lost of directories at once. They open as many directories as possible and then just copy paste the same information into each directory. You are far better off listing with directories one at time writing your title and description for that directory.
Don’t Ignore Paid Directories:
Paid directories such as Yahoo! provide decent backlinks. They are not cheap, but they are well respected and that is what you are paying for - reputation.
Don’t Believe Everything You Read:
Good or bad. Directories are not going to solve your SEO problems and get you listed number one. The good directories will generate backlinks, quality at that, but little more.
Submitting to directories can help to develop back links which are valuable to all SEO strategies. Submit to blog directories that are going to deliver that value and your site will reap the rewards. Ignore of over do it and your site will suffer.
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Category: Blog Directories
Writing by Brick Marketing on Monday, 23 of June , 2008 at 9:44 pm Comments (1)
Maintaining a blog can be time consuming so for many business managers, the implementation of a blog is the last thing they want to consider. However, your blog posts can be outsourced in a variety of ways and through numerous blog and website service providers. The question then is should you outsource you blog content?
There are thousands of bloggers who have a passion for sharing their experiences, stories and ideas and these same bloggers are often looking for ways to earn from their passion. There are, potentially, thousands of businesses that would benefit from having a blog attached to their website but don’t have the time, resources or know-how to maintain a blog.
Enter a blog and website service provider that matches bloggers and website owners to successfully maintain a blog on a daily basis. Believe it not there are many blogs that are maintained by ‘ghost’ writers - and very successfully maintained too. These writers generally provide content on a daily basis with the webmaster or business owner adding their own content when required.
The issue is not whether you should outsource your blog content, rather it a question of economics. Can you afford to run your business without a blog? Most businesses would say yes, however the many benefits a blog brings, whilst difficult to put a dollar value on, can be substantial.
It becomes a matter of balancing the cost of maintaining a blog with the benefits that can be obtained. I am often surprised at how many business managers will happily cough up $100,000 per annum on search engine optimization and PPC campaigns but will baulk at spending $5000 per annum to maintain a blog, particularly when a blog can deliver so much ‘free’ or organic traffic to their website.
Outsourced blog writing can be one of the least expensive components for a successful online business. Blog and website services work with webmasters to ensure the content is appropriate, targeted when required, and delivers in respect of SEO benefits, traffic and a positive online reputation. If you don’t have a blog then perhaps it is time to consider one.
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Category: Blog and Website Services
Writing by Brick Marketing on Sunday, 22 of June , 2008 at 9:19 am Leave a comment
What is it that determines whether a blog design is good or bad, friendly or unfriendly? We all have our own opinions and no one will ever completely agree on every factor. When it comes to the basics, the following seven factors effect everyones views on a blog’s design.
Appearance
The first thing that any visitors sees is the overall appearance of a blog. The design of the blog should complement the blog’s content, not overpower it. The blog design should also match stylistically with the message and the purpose of the site.
Usability
For a blog to be successful, people need to be able to use it. A blog generally has lots of text so it will need to provide excellent readability and good navigation between articles.
Purpose
You need to blog for a purpose and that purpose needs to be clearly defined and easily understood by the reader. Your blog’s purpose also helps you to concentrate on the future direction of the blog.
Clarity
If your blog does have a ‘purpose’ how clear is it to your readers. Can your readers easily see ‘what is in it for them’?
User Focused
Does your blog focus on the reader and the readers needs or is it more focused on your needs - for example, income. Focus on your reader and the rest will follow.
Accessibility
Does your blog work in every browser and for different screen resolutions? Having a blog that renders well in one browser but breaks out in another robs you of a good portion of reader.
Navigation
Finally, navigation. Can readers easily find their way through to other articles on your blog? Clear menu’s with straightforward categories helps your readers to find what they are looking for.
First impressions count. You need to remember that the moment your blog appears on screen, you are being judged. That is human nature. Before a visitor even gets to the content - they have made up their mind as to their like or dislike of your blog - how well does yours stand up.
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Category: Blog Design
Writing by Brick Marketing on Saturday, 21 of June , 2008 at 8:25 pm Leave a comment
If you have trouble developing internal links on your blog then you can use of many different blog plugins to do the job for you.
One of the better plugins is the WordPress Related Posts plugin. This plugin adds a short list of older posts to the end of your current post. This is achieved by matching tags. Each post in the list is linked to the posts individual URL.
A second plugin that is a little difficult to follow at first is the Cross-Link Plugin for WordPress. With this plugin you define a set of words or phrases and matching URL’s. The plugin will then automatically insert links whenever it comes across one of those predefined words or phrases.
Unfortunately you can only have one URL for each word or phrase. If your targeted phrase was “WordPress Blog Plugins”, then that phrase can only point to the one URL. Each URL selected can have as many words or phrases associated to it as you would want.
It has some limitations. With this plugin you cannot spread the ‘link juice’ to several different pages for the one keyword. However, if you are targeting only a handful of pages and using keywords specific to those pages then the plugin could be very useful. A handy blog plugin to add to the collection but don’t rely on it for your internal link strategies.
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Category: Blog Plugins
Writing by Brick Marketing on Friday, 20 of June , 2008 at 9:02 pm Leave a comment
If you are a lazy blogger, or simply don’t have time each day to write a full post, this handy little tip may help to at least keep your blog looking fresh with new content every day.
You need a del.icio.us account first. Once you have your account, as you visit other blogs bookmark their posts that you find interesting each day. Once you have set up your auto post below, del.icio.us will create a post on blog from each days saved bookmarks.
These instructions are from theory.isthereason - he has a full post on other options on his blog:
- Sign up or Login to your del.icio.us account
- Start bookmarking and tagging favorite web pages.
- In del.icio.us, click Settings and look under Blogging, then click on the link that says “daily blog posting”
- Click “add a new thingy” and some obscure form appears
- Enter the following into the form, and enter your relevant details in the [boxes]
job_name : WordPress Daily Post (or any title you want)
out_name : [Your WordPress Username]
out_pass : [Your WordPress Password]
out_url : http://[Your Blog URL]/xmlrpc.php
out_time : 4 (the GMT that you want the post to happen. 0 = 8pm EST)
out_blog_id : 1 (might not matter to WordPress)
out_cat_id : 1 (Regardless, it’ll probably post to the default WordPress category)
- Hit “Submit Query” and you’re done!
- Simply wait for the magical moment when you links magically appear on your blog!
All very simple and straight forward. Now if you find you are running out time to write a post, visit a few of your favorites and add their post to del.icio.us and you will have created a new post.
I don’t recommend you do it every day, however it could make a nice weekend roundup of what you have been reading and found interesting and would like to pass on to your readers. Make sure it provides some value to them and they will be appreciative.
You will notice that all the top bloggers - or ‘A’ listers - use a weekly - and sometimes daily - roundup of their favorite pages - you can too now.
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Category: Blog Content
Writing by Maciej Fita on Friday, 20 of June , 2008 at 10:24 am Leave a comment
With the speed of the internet came blogs and we all know that it is important to have a blog for your company but it is also as important to have good design on your blog. New blogs are springing up every day and the competition is only getting tougher to get noticed and stand out.
Quote Catcher can help you find that web design firm to help you with your blog and give it that wow factor. It takes more than just putting a template and writing a few posts here and there. To fully take advantage of a blog it is a must to have a custom professionally designed unique platform with daily posting. With so many design firms offering the latest and greatest it can get very frustrating trying to find the right design firm to work with. By submitting your information Quote Catcher can offer you up to 5 design quotes all catered to your specific budget and project details. Quote Catcher takes the time to isolate 5 design firms that best fit your needs and allow them to bid on your project in confidence. Your information will never be sold off to third parties and you can feel safe with submitting your project details to Quote Catcher. Don’t waste anymore of your time aimlessly looking for a web designer and let Quote Catcher help you.
For a free web design quote please visit Quote Catcher and submit your information today.
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Category: Blog Design
Writing by Brick Marketing on Thursday, 19 of June , 2008 at 7:31 pm Leave a comment
In the blogging world there are millions of bloggers, yet the majority of them never bother to stop and leave a comment on any of the blogs they visit. If most bloggers new the true power of comments I am sure they would leave more.
There is a real art to leaving to comments which, when mastered, provide readers with an insight to your views and your writing style. The best approach is to treat your comments like mini posts. Follow the same ‘rules’ for writing a post. A start, a conclusion with of course the body in the middle. Short easy to eat paragraphs that add to the conversation surrounding the initiating post.
Leaving comments such as “I agree” do nothing to ‘add’ to the conversation and certainly do nothing to add to your reputation. Write meaningful mini posts as comments and other visitors are more likely to follow your link back to your blog to see what else you have written.
As you gain a reputation for writing meaningful comments, bloggers will not only welcome your visit, they are more likely to visit your blog to leave comments as a way to encourage you back. The reason, posts that contain valuable comments are almost as good at generating traffic as the post itself.
Comments are a powerful tool in the right hands, learn to use them effectively and learn to take as pride in the comment left as you do in your own posts and you will soon see your position within the blogging community rise.
This will lead to increased inbound links and with it increased rankings. This becomes a snowball effect, increases in rankings lead to more search traffic and of course, more links and more traffic. Total win for you the blogger, simply because you took the time to craft your comments.
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Category: Blogging Tips
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