Blog content is becoming more important as time goes by. Internet users are now either looking for answers or looking for entertainment. If you can provide either one or both then you will gain a strong following of loyal readers. Of course, you need to attract those readers in the first place and the best way to do this is with a great title. In fact, see if can turn your title into a great headline.
Titles need to be written so in such a way that they catch a prospective readers attention and then brings them onto your website to read your blog content. Titles can be witty, or in the traditional ‘how to’ or numbered as in 7 Great Ways to…..Look at some of these titles and tell me if you would follow them up:
Facebook Gets A New Face Lift
Google Gets The Giggles
Microsoft Gets Harder
Yahoo! Says BooHoo
What about our parent site, Brick Marketing.
Brick Marketing Turns To Stone
These are more headline type titles but they can be very effective in drawing in new readers. If you follow the headlines with some great blog content then your readers are going to want to come back for more.
What about keywords, I hear you say. It is still possible to include keywords in your headlines, it just takes some clever word use. Often, the company or business name is included in your list of keywords anyway. The headlines from above could have keywords placed either side of them. For example if search engines is one of your keywords:
Search Engines: Google Gets The Giggles
The headline still works – perhaps better as it now has a category in the title. Blog content is important. Your title sells the content. If you think back to newspapers, headlines, particularly sensational, sold newspapers. Your headline needs to sell your blog. Your blog content seals the sale.
Great post! It’s clearer now, thank you very much for the referral..