Six Blog Design Mistakes To Avoid

Writing by Brick Marketing on Wednesday, 14 of May , 2008 at 5:16 am

Two old saying contradict each other - First impressions count and Never judge a book by its cover. When it comes to blog design, your landing page is not just the cover, it essentially a snapshot of the whole blog so First Impressions Will Count. Avoid these six blog design mistakes and you may keep your visitor long enough for them to read the content.

Avoid the overuse of Flash: in fact, if possible don’t use it at all. Flash graphics can look great in a blog design but they can also be turnoffs as well. If you need to use flash graphics, place them below the fold so the visitor at least gets a feel for your blog before the flash scares them away.

Avoid auto play video and audio files. These slow down the load speed of your blog and can often be a huge turn off for your visitors. Give them the option of playing the file if they wish.

Avoid placing badges and banners everywhere. A nice clean look to a blog is the ultimate aim. You can still have banners and badges, the key is to balance how many and where they are place. Having too many can be counter productive as the visitor can be confused as to which button the need to press when the time arises.

Avoid fancy fonts and/or fonts that are too big or too small. This is a simple equation. If I cannot read your site, I am gone. Be sensible with font colors and sizes.

Avoid the use of ‘click here’ links. When providing a link, use anchor text that makes sense to the user. you should also avoid simple home page links. If you are discussing someone else’s article, link using good keywords and using the articles URL.

Finally, tell me where I am! I don’t know how many times I have clicked on a couple of links only to find the page I have landed on has no indication as to who they are.

If you can avoid those six blog design mistakes you may find your traffic staying a little longer and your conversions, if you have them, increasing. Your blog design is selling you and your brand.

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Category: Blog Design

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