Feedburner is about to lose its identity, or at least, its look and feel as it migrates across to a typical Google look and feel including using your Google details to log in.
According to the Feedburner blog, you wont see many changes to start with but you will be managing your feeds through your Google account (if you have one). The blog also reports:
Following on the footsteps of this account migration, FeedBurner will start to look and feel more like a set of Google services, and we will be completing much tighter integration into other Google services such as Google AdSense.
Slowly and surely the internet is getting smaller. It wont be long and you will be able to log into Google; manage your Feedburner feeds, slide across to several different social sites before returning to your home page to check your gMail.
At least your Feedburner feeds wont change – although then again, reading more on their blog:
If you are a feed advertiser, don’t worry: we have some happy surprises coming for you as well, and if you are an advertiser who is not yet a feed advertiser, you too shall be blessed with good fortune.
Sounds a little confusing, particularly the last phrase. That is Feedburner and Google for you. So long as everything passes seamlessly everyone will be happy. From past web experiences, I doubt the seamless part. Happy feed burning.
