Why do we go to great lengths to undertake blog SEO programs? That sounds like a silly question. We all know that the only way to get a decent placement in the search engine results is by telling the search engine all about us.
So what exactly are you telling the search engines about your blog and what should you be telling them? The term keyword is bandied about alot and yet it is only a descriptor. Search engines want to know more than just a list of keywords. The want to know all about your blog – and that is where blog SEO comes in.
Do you need to tell the search engines what each post (page) is about? No. Search engines are not human, they cannot think or understand meanings. In fact, search engines are only interested in words. They are becoming smarter when it comes to deciphering un-natural word groupings, but they cannot put a word into a picture as a human does.
Search engines are really only focused on word matching. I enter a search term and the search engine goes through its data base trying to find entries that match that word or group of words. The search engine then delivers those results as a list based on the rankings for each page found. Blog SEO is all about (a) telling them that your page exist and (b) getting your page the highest ranking possible.
The word matching process is labeled ‘keyword’. In simple terms, a user enters a search word – called a keyword – and the matching process begins. If your blog SEO has been successful using that keyword then you may well find yourself with a high ranking for that page.
Why undertake blog SEO. To get ranked by the search engines so that internet users can find your pages and come and visit. If no one knows you exist, no one will come. Very simple philosophy, however, blog SEO is darned hard work.
