If you rely on Google for your blogging income then you should be relatively happy with the release of the latest Google revenue statistics. They release has certainly brought to light a couple of interesting facts. I guess the major one is that The big G is not on deaths door – at least not yet.
One of the most interesting facts to come out of these statistics is the grown in ‘Text Link’ income. Text Links now account for 33% of Google’s Adwords program. The other news from these figures is the reduction of actual clicks without the reduction of income. Google’s moves to remove poor performing advertisers are paying off with publishers now receiving slightly more with less clicks.
If you like to incorporate Text Links then you may be interested in the new reporting feature that Google has introduced. This enable you to separate Text Links from other data.
[source - Google]As of today, we’ve enhanced your reports so that you can view the performance of link units separately from your other AdSense for content units. Even better, the link unit-specific reports contain more information about your link units.
It seems all is not lost with Google. For now, your blogging income is safe and you can even seriously consider adding Text Links as a viable addition.
