Blogs are the newest tool for businesses to use and benefit from. Publish and Prosper: Blogging For Your Business by DL Byron is a practical book on business blogging and shows how other businesses are successfully using this medium and how you and your company can do the same. It allows the reader to understand how a blog can assist in selling products, speaking directly with potential and existing customers, building up a brand and much more.
The idea of the book is that being able to have a conversation with your targeted market is easier and more meaningful with a business blog. It has a how-to approach and also includes various case studies of major companies such as General Motors, Boeing and even smaller companies that have succeeded. Readers will be informed of the various ways blogs are used, how to convince other members of your team to take part in the blog process, the types of blogs and more.
DL Byron is a business blog expert who has launched and managed Boeing’s blogs as well as several others and has worked on the Blog Business Summit. Steve Broback is the co-founder of the Summit and i3forum conferences and is also the editor of several major blogs online.
The book also explains what a blog is, determining the focus of your blog, how to design it, the various tools that can be used, writing styles within the blog, managing it and other related topics that go beyond just the blogging realm.
The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as “beyond blogging”. The book is for people of all different technological levels and isn’t written to overwhelm the reader but to make them feel comfortable and able to understand the content. They explain each point thoroughly and avoid technical language while making it an enjoyable read overall!
