Most blogs have a couple of static pages, pages that don’t change, yet serve to fulfill a need. When considering your blog content, these pages should be used to advantage. Two pages in particular are often either ignored, or padded with some basic info and little else.
Blog content on these pages, if optimized properly, can even rate highly in search engines so think carefully before hitting them with a ‘no follow’ or ‘no index’. Two pages that can be optimized are the ‘About Us’ page and the ‘Contact Us’ page.
About us pages often display a brief history and that is it. Your about us page should provide basic information, however they are also a perfect place to sell your brand and your product range. If you have a product range that is constantly changing, then don’t include specifics. You can still produce keyword rich blog content related to your organization and your brand.
Contact us pages are so under utilized. You will often see a contact us page that just has an email address – nothing else. This is a total waste of a page. You can produce very effective blog content on this page that includes branding and product information. Even if you are a personal blogger, set up several email accounts (and then redirect them to all to one).
On your contact page you can then produce blog content related to various aspects of your blogging with a different email address attached to each aspect. Make sure each area is rich in appropriate keywords and let the spiders index it.
With careful use of keywords and links back to the appropriate areas on your blog, you can get plenty of mileage from what where once very unflattering static pages. Your visitors that read these pages will find them more professional. Blog content does not just relate to how, when and what you post. It relates to the blog as whole including effective use of all pages.
